Lara Hood Balazs is the Chief Marketing Officer (CMO) at Intuit, where she has played a significant role in driving the company's growth and enhancing its brand reputation. With a background in marketing at companies like Amazon, Visa, and Nike, Balazs has contributed to Intuit's mission of powering prosperity around the world through her leadership and strategic initiatives.
Who is the CMO of Intuit?
As the Executive Vice President, Chief Marketing Officer, and General Manager of the Strategic Partner Group at Intuit, Lara Hood Balazs has been responsible for driving company growth, building the company's brands and reputation, and leading Intuit's pro-tax group and Corporate Responsibility efforts.
Prior to joining Intuit, Balazs held significant roles at Amazon, Visa, and Nike, with notable achievements such as driving the growth of Amazon Prime globally and leading marketing for Visa North America. She has been recognized in Forbes' World's Most Influential CMOs list and received AdWeek's CMO Vanguard Award.She also serves on Frontdoor's Board of Directors and is a member of the CMO Advisory Board at Ridge Ventures.
Work History
- Frontdoor, Inc. - Member, Board of Directors (October 2023 - Present)
- Intuit - EVP, General Manager, Strategic Partner Group & Chief Marketing Officer (February 2021 - Present)
- Intuit - Chief Marketing Officer (November 2018 - February 2021)
- Ridge Ventures - CMO Advisory Board (January 2018 - Present)
- Amazon - Vice President, Worldwide Prime & North America Marketing (January 2017 - January 2018)
- Visa - SVP, Head of North America Marketing (January 2014 - January 2017)
- Visa - Head, Global Innovation Marketing (January 2012 - January 2014)
- Visa - Head, Global Marketing Strategy & Planning (January 2008 - January 2012)
- Visa - Sr. Director, US Marketing (January 2006 - January 2008)
- Gap Inc. - Director, Global Adult Brand Management (January 2004 - January 2006)
- Nike - Marketplace Marketing (January 2002 - January 2004)
- Gap Inc. - Sr Manager, Brand Management (January 2001 - November 2002)
- Prophet - Senior Associate (January 2000 - January 2001)
- General Mills - Assistant Marketing Manager (January 1999 - January 1999)
Education History
Lara Hood Balazs holds a Bachelor of Arts (BA) degree in Pre-Law from the University of Washington and a Master of Business Administration (MBA) from the prestigious Kellogg School of Management at Northwestern University. Her educational background has provided her with a strong foundation in business, marketing, and law, which has contributed to her successful career in various leadership roles across multiple industries.
When did Lara Hood Balazs join Intuit?
Lara Hood Balazs joined Intuit in November 2018 and became the Chief Marketing Officer (CMO) around the same time. As of now, she has been with Intuit for over five years, contributing to the company's growth and enhancing its brand reputation through her leadership and strategic initiatives.