Total amount raised
$94.5 Millions
Latest funding date
5/1/2018
Location
Good Eggs has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The company continues to innovate in the online grocery and meal kit delivery space.
Keep reading to explore the intricacies of Good Eggs' fundraising journey and the investors backing this dynamic platform.
What Is Good Eggs?
Good Eggs, founded in 2011, is an online grocer and meal kit delivery service based in San Francisco, California. The company was established by Alon Salant, Georgina Bale, and Rob Spiro.
Good Eggs focuses on delivering fresh, locally sourced produce and organic products directly to customers' doors. Their offerings include a variety of groceries, meal kits, seasonal produce, and ready-to-eat meals.
With a workforce of 501-1000 employees, Good Eggs aims to reinvent the food system by providing high-quality, sustainable food options to its customers.
How Much Funding Has Good Eggs Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: August 2011
- Lead Investors: Harrison Metal
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop its initial product offerings.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: January 2013
- Lead Investors: Harrison Metal
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and scale the business model.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2013
- Lead Investors: Harrison Metal
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and increase market reach.
- Series A
- Amount Raised: $8.5M
- Date: September 2013
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technology infrastructure and expand service areas.
- Series B
- Amount Raised: $21M
- Date: September 2014
- Lead Investors: Index Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve logistics.
- Series B
- Amount Raised: $15M
- Date: July 2016
- Lead Investors: Index Ventures, Obvious Ventures, S2G Investments
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and enhance customer experience.
- Series C
- Amount Raised: $50M
- Date: May 2018
- Lead Investors: Benchmark
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enter new markets.
- Series B
- Amount Raised: Not publicly disclosed
- Date: August 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing expansion and operational improvements.
- Series D
- Amount Raised: $100M
- Date: February 2021
- Lead Investors: Glade Brook Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance technological capabilities.
- Venture Round
- Amount Raised: $7M
- Date: March 2023
- Lead Investors: Glade Brook Capital Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To secure additional capital for sustaining operations and future growth.
Total Amount Raised: $201.5M. Current Valuation: Not publicly disclosed.
Key Investors
- Glade Brook Capital Partners
- Details: Glade Brook Capital Partners is a private investment firm known for its focus on high-growth technology companies. They have been a key investor in Good Eggs, participating in multiple funding rounds.
- Investment Focus Areas: Technology, consumer internet, e-commerce.
- Notable Investments: Not publicly disclosed.
- Benchmark
- Details: Benchmark is a venture capital firm that invests in early-stage startups. They have a strong track record of backing successful companies in the tech industry.
- Investment Focus Areas: Early-stage startups, technology, software.
- Notable Investments: Uber, Twitter, Snap.
- Index Ventures
- Details: Index Ventures is a global venture capital firm that invests in technology and life sciences companies. They have been instrumental in scaling numerous startups to global success.
- Investment Focus Areas: Technology, life sciences, fintech.
- Notable Investments: Dropbox, Slack, Robinhood.
- Obvious Ventures
- Details: Obvious Ventures is a venture capital firm that focuses on companies combining profit and purpose. They aim to support businesses that have a positive impact on the world.
- Investment Focus Areas: Sustainable food, health and wellness, climate solutions.
- Notable Investments: Beyond Meat, Olly, Diamond Foundry.
- S2G Ventures
- Details: S2G Ventures is a multi-stage venture fund that focuses on food and agriculture. They aim to support innovative companies that are transforming the food system.
- Investment Focus Areas: Food, agriculture, sustainability.
- Notable Investments: Beyond Meat, Sweetgreen, Apeel Sciences.
What's Next for Good Eggs?
Good Eggs is poised to capitalize on the growing demand for sustainable and locally sourced food. With the increasing consumer shift towards healthier eating habits, the company has a significant opportunity to expand its market share. The potential for growth is substantial, especially as more people seek convenient, high-quality meal solutions.
Future fundraising efforts will likely focus on scaling operations and enhancing technological capabilities to meet this demand. However, the company faces challenges such as maintaining investor confidence amidst a reduced valuation and navigating a competitive market. Addressing these hurdles will be crucial for Good Eggs to sustain its growth trajectory.
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