Total amount raised
$116.8 Millions
Latest funding date
6/1/2018
Location
Integral Ad Science has successfully raised significant funding over multiple rounds, securing backing from prominent investors. The company specializes in digital ad verification and optimization, offering solutions to ensure the quality and safety of digital advertising placements.
Keep reading to explore the intricacies of Integral Ad Science's fundraising journey and the investors supporting this innovative platform.
What Is Integral Ad Science?
Integral Ad Science (IAS) is a global technology company specializing in digital ad verification and optimization solutions. Founded in 2009 in New York, New York, IAS ensures the quality and safety of digital advertising placements.
The company was established by Alan Murray, Foster Provost, Helene Monat, Joshua Abram, Kent Wakeford, and Will Luttrell. IAS focuses on issues like viewability, brand safety, ad fraud, and suitable ad placement.
With a workforce of 501-1000 employees, IAS aims to be the global benchmark for trust and transparency in digital media quality.
How Much Funding Has Integral Ad Science Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: February 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the core technology and launch the company.
- Series A
- Amount Raised: $2.5M
- Date: October 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: $7.3M
- Date: July 2010
- Lead Investors: Atlas Venture
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the technology platform.
- Series C
- Amount Raised: $10M
- Date: April 2012
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support international expansion and further technology advancements.
- Series D
- Amount Raised: $30M
- Date: January 2014
- Lead Investors: August Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To drive global growth and enhance product offerings.
- Series B
- Amount Raised: Not publicly disclosed
- Date: March 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To continue scaling operations and product development.
- Series E
- Amount Raised: $27M
- Date: July 2015
- Lead Investors: Sapphire Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand its footprint in the digital ad ecosystem and improve ad effectiveness.
- Debt Financing
- Amount Raised: $40M
- Date: July 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support global expansion and technology advancements.
- Post-IPO Secondary
- Amount Raised: $154M
- Date: December 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to existing shareholders and support further growth.
Total Amount Raised: $270.8M. Current Valuation: Not publicly disclosed.
Key Investors
- Sapphire Ventures
- Details: Sapphire Ventures is a venture capital firm that focuses on helping innovative technology companies become global leaders. They have nearly two decades of experience and manage $1.4 billion in active investments.
- Investment Focus Areas: Technology, business development, operational excellence
- Notable Investments: Not publicly disclosed
- August Capital
- Details: August Capital is a venture capital firm that has been investing in technology companies since 1995. They focus on early and late-stage investments in the technology sector.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Not publicly disclosed
- Atlas Venture
- Details: Atlas Venture, now known as Accomplice, is a venture capital firm that invests in early-stage technology and life sciences companies. They have a strong track record of helping startups grow and succeed.
- Investment Focus Areas: Technology, life sciences, early-stage startups
- Notable Investments: Not publicly disclosed
- Silicon Valley Bank
- Details: Silicon Valley Bank provides financial services and funding to technology, life sciences, and other innovation sectors. They are known for their expertise in helping startups and growth companies.
- Investment Focus Areas: Technology, life sciences, innovation sectors
- Notable Investments: Not publicly disclosed
- Pelion Venture Partners
- Details: Pelion Venture Partners is a venture capital firm that invests in early-stage technology companies. They focus on helping entrepreneurs build successful businesses.
- Investment Focus Areas: Technology, early-stage startups, software
- Notable Investments: Not publicly disclosed
What's Next for Integral Ad Science?
Integral Ad Science (IAS) stands at the cusp of significant opportunities in the digital advertising landscape. With $67 million in recent funding, the company is poised to advance its technology and expand globally, particularly in new markets like Paris and Tokyo. The growing demand for ad viewability, fraud prevention, and effectiveness measurement presents a vast arena for IAS to solidify its leadership.
Future fundraising seems promising as IAS continues to scale its operations and enhance its technology. The company's rapid growth and profitability make it an attractive candidate for additional investment rounds or strategic acquisitions. However, challenges such as maintaining profitability while scaling, managing rapid staff growth, and staying ahead of technological advancements in digital media quality could pose hurdles along the way.
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