Total amount raised
$116.8 Millions
Latest funding date
06/01/2018
Location
Title
Integral Ad Science has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The company specializes in media measurement and optimization, providing actionable data to enhance digital advertising outcomes.
Keep reading to delve into the details of Integral Ad Science's funding journey and the key investors supporting its innovative platform.
What Is Integral Ad Science?
Integral Ad Science (IAS) is a global leader in media measurement and optimization, providing solutions to enhance the visibility and safety of digital media across various channels. Founded in 2009, the company is headquartered in New York City.
IAS offers a range of services including ad fraud detection, brand safety, contextual targeting, efficiency optimization, viewability, and attention measurement. These solutions help advertisers, agencies, publishers, and platforms optimize their digital ad campaigns and ensure media quality.
The company was founded by Will Luttrell, Helene Monat, and others. Today, IAS employs over 600 people worldwide, continuing to innovate and lead in the digital advertising space.
How Much Funding Has Integral Ad Science Raised?
- Series B Funding Round
- Amount Raised: $7.25 million
- Date: July 6, 2010
- Lead Investors: Atlas Venture
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their brand verification platform and integrate with real-time bidding and demand-side ad platforms.
- Funding Round
- Amount Raised: $10 million
- Date: April 18, 2012
- Lead Investors: Pelion Venture Partners, Atlas Venture, Coriolis Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel the company's expansion and support the development of new products and international presence.
- Series D Funding Round
- Amount Raised: $30 million
- Date: January 2, 2014
- Lead Investors: August Capital, Atlas Venture, Pelion Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support global growth and improve machine learning algorithms for ad performance.
Total Amount Raised: $47.25 million
Current Valuation: $850 million
Key Investors
- Vista Equity
- Details: Vista Equity is a private equity firm that focuses on investments in software, data, and technology-enabled companies. They purchased a majority stake in Integral Ad Science in 2018.
- Investment Focus Areas: Software, data, technology-enabled companies
- Notable Investments: Not publicly disclosed
- August Capital
- Details: August Capital is a venture capital firm that invests in early-stage and growth-stage technology companies. Eric Carlborg from August Capital joined the Integral board after leading the Series D funding round.
- Investment Focus Areas: Technology, software, internet
- Notable Investments: Splunk, Seagate, Aardvark
- Atlas Venture
- Details: Atlas Venture is a venture capital firm that invests in early-stage technology and life sciences companies. They have been involved in multiple funding rounds for Integral Ad Science.
- Investment Focus Areas: Technology, life sciences, software
- Notable Investments: MongoDB, Verastem, Plaid
- Pelion Venture Partners
- Details: Pelion Venture Partners is a venture capital firm that focuses on early-stage investments in software and internet infrastructure companies. They have participated in several funding rounds for Integral Ad Science.
- Investment Focus Areas: Software, internet infrastructure, technology
- Notable Investments: Red Hat, Riverbed Technology, Cloudflare
- Founder Collective
- Details: Founder Collective is a seed-stage venture capital firm that invests across various sectors, including technology and consumer products. They participated in the Series B funding round for Integral Ad Science.
- Investment Focus Areas: Technology, consumer products, software
- Notable Investments: Uber, BuzzFeed, PillPack
What's Next for Integral Ad Science?
Integral Ad Science (IAS) stands at the cusp of significant growth opportunities, driven by the increasing demand for digital ad measurement and compliance with regulatory standards. The acquisition by Vista Equity provides IAS with the resources to expand its market presence and technological capabilities, positioning it well to capitalize on the growing importance of ad safety and viewability.
Future fundraising opportunities are likely as IAS continues to innovate and expand globally. The company's history of successful funding rounds and the backing of a private equity firm suggest potential for further investments to support technological advancements and market expansion. However, IAS will need to navigate challenges such as regulatory changes and competition from other ad tech companies, ensuring they stay ahead in a rapidly evolving industry.
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