Who is the CMO of Klarna? David Sandstrom’s Bio

Date
September 13, 2024

David Sandstrom is the Chief Marketing Officer (CMO) at Klarna, a leading global payments and shopping service. With a background in business and communication, he has played a pivotal role in integrating AI into Klarna's marketing strategies, resulting in significant cost savings and increased campaign output. Sandstrom's innovative approach aims to deliver highly personalized messages to Klarna's vast consumer base, enhancing the overall customer experience.

Who is the CMO of Klarna?

Klarna's David Sandstrom: How huge growth fuelled a 'coming of age' for  marketing strategy | WARC

David Sandstrom, the Chief Marketing Officer at Klarna, brings a wealth of experience to his role. He holds a Masters in Business and Administration with a specialization in Communication from the Stockholm School of Economics. Before joining Klarna, Sandstrom served as CEO & Partner at DDB Stockholm and held positions at NOA Potions AB and Carat Sweden. Additionally, he is an investor at CDLP and a partner at both Add Health Media AB and Bellbird.

His diverse background in business and marketing has equipped him with the skills to lead Klarna's marketing strategies, focusing on integrating AI to enhance personalized communication and achieve significant cost savings.

Work History

David Sandstrom's work history includes a diverse range of roles in various companies. Here is a list of the places he has worked previously:

  • DDB Stockholm - CEO & Partner
  • NOA Potions AB
  • Carat Sweden
  • CDLP - Investor
  • Add Health Media AB - Partner
  • Bellbird - Partner

Education History

David Sandstrom's educational journey is marked by a strong foundation in business and communication. He holds a Masters in Business and Administration with a specialization in Communication from the prestigious Stockholm School of Economics. This academic background has provided him with the essential skills and knowledge to excel in various high-profile roles throughout his career. His education has been instrumental in shaping his strategic thinking and innovative approach to marketing, particularly in integrating AI to enhance personalized communication and achieve significant cost savings at Klarna.

When did David Sandstrom join Klarna?

David Sandstrom joined Klarna as the Chief Marketing Officer (CMO) in 2017. With a background in business and communication, he has leveraged his expertise to integrate AI into Klarna's marketing strategies, significantly enhancing personalized communication and achieving cost savings. Sandstrom's tenure at Klarna has spanned over six years, during which he has focused on delivering highly personalized messages to the company's vast consumer base, thereby improving the overall customer experience.

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