Trevor Testwuide is the co-founder and CEO of Measured, a company specializing in cross-channel media incrementality measurement. With over 20 years of experience in building and growing enterprise technology companies, Trevor has been instrumental in developing innovative approaches to media measurement. Under his leadership, Measured has become a leader in providing actionable insights for smarter investment decisions.
Trevor Testwuide's Email & LinkedIn
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Who is the CEO of Measured?
With a robust background in enterprise technology, Trevor Testwuide has carved a niche for himself in the realm of cross-channel media measurement. As the Co-founder and CEO of Measured, he has been at the forefront of developing innovative solutions for media incrementality measurement. Prior to this, he co-founded Conversion Logic, where he served as CEO, and held a significant role at Visual IQ.
Over the years, Trevor has been instrumental in deploying complex multi-touch attribution models and advancing cross-channel marketing measurement frameworks.
Work History
Trevor Testwuide's work history includes a range of significant roles in various companies. Here is a detailed list of his previous positions:
- Measured - Co-founder and CEO (2016 - Present)
- Conversion Logic - Co-founder and CEO (2014 - 2016)
- Visual IQ - Senior Vice President (2010 - 2014)
Education History
Trevor Testwuide's educational background is marked by a strong foundation in both engineering and business. He earned a Bachelor of Science in Mechanical Engineering from Santa Clara University, where he developed a solid technical base. Following this, he pursued an MBA in Finance and Entrepreneurship at the University of Southern California - Marshall School of Business. This combination of technical and business education has equipped him with a unique skill set, enabling him to navigate and lead in the complex world of enterprise technology and media measurement.
When did Trevor Testwuide join Measured?
Trevor Testwuide co-founded Measured, taking on the role of CEO from the company's inception. With a background that includes an MBA in Finance and Entrepreneurship from the USC Marshall School of Business and a BSME in Mechanical Engineering from Santa Clara University, Trevor has been instrumental in driving the company's vision and growth. Since Measured was founded in February 2017, he has been leading the company for over six years, bringing his extensive experience in enterprise technology and media measurement to the forefront of the industry.