Asaf Peled is the founder and CEO of Minute Media, a global technology and content company specializing in sports and culture. Under his leadership, Minute Media has grown significantly, acquiring leading sports content brands and expanding its footprint worldwide. Peled's vision has driven the company to innovate in digital media, making it a prominent player in the industry.
Who is the CEO of Minute Media?
Asaf Peled, the driving force behind Minute Media, founded the company in 2011, initially as FTBpro. With a vision to revolutionize sports media, Peled has overseen its transformation into a global powerhouse, encompassing brands like Sports Illustrated and The Players' Tribune. His leadership has been pivotal in expanding the company's reach across Europe, North America, South America, and Asia.
Minute Media's innovative contributor-driven model and proprietary tech platform have set new standards in digital content creation and distribution, making it a leader in the industry.
Work History
Asaf Peled's work history includes a diverse range of roles in various companies. Here is a list of the places he has worked previously:
- Minute Media - Founder, CEO (2011 - Present)
- ZoeZoe - Chairman (2020 - Present)
- Forest Investment House - Chairman (2011 - 2014)
- Cisco Systems - Senior Manager, Corporate Development (2005 - 2009)
- Qumranet (Red Hat) - Board Observer (2008)
- Apax Partners MidMarket - Senior Associate (2004)
- Evergreen Venture Partners - Investment Manager (1998 - 2003)
Education History
Asaf Peled's educational background is both impressive and diverse. He earned his MBA from The Wharton School, where he studied from August 2003 to May 2005. Prior to that, Peled completed his undergraduate studies at Tel Aviv University, obtaining a BA in Economics and Law between October 1995 and June 1998. This strong academic foundation has undoubtedly contributed to his success in the business world, providing him with a robust understanding of both economic principles and legal frameworks.
When did Asaf Peled join Minute Media?
Asaf Peled founded Minute Media in April 2011 and has been the CEO since its inception. Over the years, he has led the company through significant growth and numerous acquisitions, establishing it as a major player in the digital media landscape. As of 2024, Peled has been with Minute Media for approximately 13 years, continuously driving innovation and expansion in the sports and culture content industry.