How Much Did NextRoll Raise? Funding & Key Investors

NextRoll has successfully raised funds through multiple rounds, with its latest being a Debt Financing round closed on May 24, 2023. The company is backed by 19 investors, including Capital IP Investment Partners LP and Covenant Venture Capital.

Keep reading to explore the intricacies of NextRoll's fundraising journey and the investors backing this innovative platform.

What Is NextRoll?

NextRoll, founded in 2006 by Aaron Bell, Jared Kopf, Peter Krivkovich, and Valentino Volonghi, is a marketing technology company based in Dublin, Ireland. The company leverages machine learning to provide strategic marketing solutions through its business units, AdRoll and RollWorks. With a workforce of 251-500 employees, NextRoll serves thousands of businesses globally, offering tools that help companies grow and engage with their target audiences effectively.

How Much Funding Has NextRoll Raised?

1. Seed Round

   • Amount Raised: $605K
   • Date: March 2006
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To kickstart the company's operations and initial product development.

2. Series A

   • Amount Raised: $4M
   • Date: September 2008
   • Lead Investors: Merus Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To expand the team and scale the product offering.

3. Series B

   • Amount Raised: $15M
   • Date: July 2012
   • Lead Investors: Foundation Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance marketing efforts and accelerate growth.

4. Series C

   • Amount Raised: $70M
   • Date: April 2014
   • Lead Investors: Foundation Capital, IVP
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the platform and expand into new markets.

5. Secondary Market

   • Amount Raised: Not publicly disclosed
   • Date: March 2017
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To provide liquidity to early investors and employees.

6. Secondary Market

   • Amount Raised: $19M
   • Date: December 2021
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To offer liquidity options for shareholders.

7. Debt Financing

   • Amount Raised: $50M
   • Date: May 2023
   • Lead Investors: Capital IP Investment Partners LP
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support innovation and growth initiatives in marketing software.

Total Amount Raised: $158.605M. Current Valuation: Not publicly disclosed.

Key Investors

• Capital IP Investment Partners LP
  • Details: Capital IP Investment Partners is a specialty credit firm focused on investments in technology and technology-enabled businesses. The firm has a collaborative approach to investing, leveraging its industry expertise to offer creative financing solutions.
  • Investment Focus Areas: Technology, technology-enabled businesses.
  • Notable Investments: The firm has historically invested over $1.3 billion in innovative, emerging companies.
• Foundation Capital
  • Details: Foundation Capital is a venture capital firm that has been investing in early-stage companies since 1995. The firm focuses on helping startups grow into successful businesses.
  • Investment Focus Areas: Fintech, enterprise software, consumer technology.
  • Notable Investments: Netflix, LendingClub, Sunrun.
• IVP
  • Details: IVP (Institutional Venture Partners) is a later-stage venture capital and growth equity firm. Founded in 1980, IVP has invested in over 400 companies, many of which have gone public.
  • Investment Focus Areas: Consumer and enterprise technology, digital media, internet, mobile.
  • Notable Investments: Twitter, Slack, Snap.
• Merus Capital
  • Details: Merus Capital is a venture capital firm that invests in early-stage technology companies. The firm was founded by former Google and Microsoft executives.
  • Investment Focus Areas: Enterprise software, cloud computing, artificial intelligence.
  • Notable Investments: AdRoll, Apptimize, Authentic8.

What's Next for NextRoll?

NextRoll is poised to capitalize on the burgeoning demand for advanced marketing solutions. With a $50 million investment from Capital IP, the company is set to enhance its AdRoll and RollWorks platforms, catering to both eCommerce brands and B2B companies. This funding will drive innovation, allowing NextRoll to stay ahead in a competitive market.

Future fundraising opportunities seem promising as the company continues to grow and innovate. However, challenges such as economic fluctuations and the need for continuous technological advancements may pose hurdles. Despite these challenges, NextRoll's strategic initiatives and strong market position suggest a bright future ahead.

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