NextRoll has successfully raised $89 million over four funding rounds, with the latest round being a Series C in April 2014. The company leverages data-driven marketing technology to support its two main business units, AdRoll and RollWorks.
Keep reading to explore the intricacies of NextRoll's fundraising journey and the investors backing this innovative platform.
What Is NextRoll?
NextRoll, founded in 2006, is a marketing and data technology company headquartered in San Francisco, CA. The company was established by Shawn O'Connor, Aaron Bell, Peter Krivkovich, and Jared Kopf.
NextRoll leverages machine learning and proprietary data to power data-driven marketing for over 37,000 customers. It operates through three business units: AdRoll, RollWorks, and NextRoll Platform Services.
With a workforce of 501-1000 employees, NextRoll continues to support growth for both D2C and B2B companies globally.
How Much Funding Has NextRoll Raised?
- Seed
- Amount Raised: Undisclosed
- Date: March 2006
- Motivation Behind the Round: Initial funding to kickstart the company's operations and development.
- Series A
- Amount Raised: $4,000,000
- Date: September 2008
- Motivation Behind the Round: To support initial scaling and development efforts.
- Series B
- Amount Raised: $15,000,000
- Date: July 2012
- Lead Investors: Foundation Capital
- Motivation Behind the Round: To expand real-time inventory reach and introduce mobile, video, and social products.
- Series C
- Amount Raised: $70,000,000
- Date: April 2014
- Lead Investors: Foundation Capital
- Motivation Behind the Round: To fund acquisitions, product expansion (especially in mobile), and global growth.
Total Amount Raised: $89,000,000
Current Valuation: $2.17 billion (~estimated)
Key Investors
- Foundation Capital
- Details: Foundation Capital is a venture capital firm that has been investing in early-stage technology companies since 1995. Charles Moldow, a general partner at Foundation Capital, has been advising NextRoll for years.
- Investment Focus Areas: Fintech, enterprise software, consumer technology
- Notable Investments: Solana, Cerebras, Netflix
- Institutional Venture Partners (IVP)
- Details: IVP is a later-stage venture capital firm that has been investing in rapidly growing technology companies since 1980. Eric Liaw from IVP joined NextRoll's board as a board observer.
- Investment Focus Areas: Enterprise software, consumer internet, digital media
- Notable Investments: Twitter, Slack, Snap
- Accel Partners
- Details: Accel Partners is a global venture capital firm that invests in early and growth-stage technology companies. They have been a long-time investor in NextRoll.
- Investment Focus Areas: Software, internet, mobile
- Notable Investments: Facebook, Dropbox, Spotify
- Merus Capital
- Details: Merus Capital is a venture capital firm that focuses on early-stage technology investments. They have been involved with NextRoll since its early funding rounds.
- Investment Focus Areas: Enterprise software, cloud computing, cybersecurity
- Notable Investments: Not specified
- Northgate Capital
- Details: Northgate Capital is a venture capital and private equity firm that invests in technology and growth companies. They joined as new investors in NextRoll's Series C round.
- Investment Focus Areas: Technology, healthcare, consumer products
- Notable Investments: Not specified
What's Next for NextRoll?
NextRoll is poised to capitalize on the burgeoning mobile and social media advertising markets. With a revenue run-rate of $150 million, the company is well-positioned to expand its global footprint and enhance its product offerings through strategic acquisitions. The ad tech industry is rapidly evolving, and NextRoll's focus on mobile and social advertising aligns with current trends.
Future fundraising opportunities appear promising, given the strong interest from both existing and new investors. This additional capital could support further acquisitions and product development, ensuring NextRoll remains competitive. However, the company must navigate challenges such as intense competition from established players and regulatory hurdles related to data privacy.
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