Paul Toms is the Chief Marketing Officer at Wayfair, a leading online retailer specializing in home furnishings and housewares. With over 15 years of experience at the company, Toms has held various roles in Wayfair's commercial organization and has been instrumental in overseeing its global marketing strategy, contributing to the growth of brand awareness, activations, revenue, and loyalty across all commercial offerings.
Who is the CMO of Wayfair?
Paul Toms, the Chief Marketing Officer at Wayfair, has an extensive background in the company's commercial organization, having held various positions over his 15-year tenure. His experience includes leading pricing, supplier experience, business intelligence, and specialty retail brands. Toms played a crucial role in marketing for Joss & Main and was a leader in the founding of Perigold. Before becoming CMO, he served as Wayfair's Chief People Officer, where he led the company's talent teams, experience, and culture. As CMO, Toms is responsible for overseeing Wayfair's global marketing strategy and organization, focusing on growing brand awareness, activations, revenue, and loyalty for all of the company's commercial offerings. His expertise lies in diversifying marketing mix, leveraging proprietary ad technology, and maintaining a customer-centric approach to enhance the shopping experience and drive growth in the competitive home and garden market segment.
Work History
- Wayfair, Chief Marketing Officer: January 2023 - Present
- FastGrowingTrees.com, Board Member: March 2022 - Present
- Wayfair, Chief People Officer: January 2022 - January 2023
- Wayfair, Vice President, Marketplace: January 2020 - January 2022
- Wayfair, Vice President, Specialty Retail Brands and Wayfair.ca: January 2016 - January 2020
- Wayfair, Vice President, GM Joss & Main: January 2013 - January 2016
- Wayfair, Marketing Director, Joss & Main: January 2011 - January 2013
- Wayfair, Associate Director, Email Marketing: January 2009 - January 2011
- Wayfair, Manager, Business Intelligence: January 2008 - January 2009
- Wayfair, Merchandising Associate: January 2007 - January 2008
- Hyannis Sound, Business Manager: January 2004 - January 2006
Education History
Paul Toms received his education from two prestigious institutions. He began his academic journey at Woodberry Forest School, where he studied from 2000 to 2003. After completing his high school education, Toms went on to pursue a Bachelor of Arts degree in Economics at Boston University. He attended the university from 2003 to 2006, further developing his knowledge and skills in the field of economics, which would later contribute to his successful career in the business world.
When did Paul Toms join Wayfair?
Paul Toms joined Wayfair in 2007 as a Merchandising Associate and has since held various positions within the company, contributing to its growth and success. He became the Chief Marketing Officer on January 1, 2023, and has been with Wayfair for over 15 years. Throughout his tenure, Toms has played a significant role in the company's marketing strategies and initiatives, focusing on enhancing the customer experience and driving growth in the competitive home and garden market segment.