How Much Did Petpooja Raise? Funding & Key Investors

Date
March 31, 2025
Petpooja

Total amount raised

$8.9 Millions

Latest funding date

Petpooja

Location

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Petpooja has successfully raised significant funding through multiple rounds, with notable investors such as GVFL and Mayur Desai backing the company. The platform offers a comprehensive restaurant management system, integrating with over 200 third-party services to streamline operations for various types of food businesses.

Keep reading to explore the intricacies of Petpooja's fundraising journey and the investors supporting this innovative platform.

What Is Petpooja?

Founded in 2011, Petpooja is a leading restaurant management platform based in Ahmedabad, Gujarat, India. The company was established by Apurv Patel and Parthiv Patel.

Petpooja offers a comprehensive cloud-based POS system that includes functionalities such as billing, inventory management, reporting, online order management, and CRM. It integrates with over 200 third-party services, making it a versatile solution for various types of food businesses.

With a workforce of 1001-5000 employees, Petpooja powers over 85,000 restaurants across India, the Middle East, Canada, and South Africa, helping them streamline their operations and improve efficiency.

How Much Funding Has Petpooja Raised?

  1. Seed Round
    • Amount Raised: $2.4M
    • Date: November 2019
    • Lead Investors: Trustroots
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To develop and enhance the initial product offering and establish a market presence.
  2. Series A
    • Amount Raised: ₹140M (approximately $1.9M)
    • Date: February 2020
    • Lead Investors: Udaan
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To scale operations and expand the customer base across new regions.
  3. Series B
    • Amount Raised: $4.5M
    • Date: November 2021
    • Lead Investors: Aroa Venture Partners
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand the Supplier’s Hub and extend reach in the Middle East and Africa.

Total Amount Raised: $8.8M

Current Valuation: Not publicly disclosed

Key Investors

  • Aroa Ventures
    • Details: Aroa Ventures is the investment arm of Ritesh Agarwal, the founder of OYO Rooms. It focuses on early-stage and growth-stage companies.
    • Investment Focus Areas: Technology, consumer, hospitality.
    • Notable Investments: OYO Rooms, ClearDekho.
  • Udaan
    • Details: Udaan is a B2B e-commerce platform that connects manufacturers, wholesalers, traders, and retailers. It has a network of over 25,000 sellers and more than three million users in 900 cities in India.
    • Investment Focus Areas: B2B e-commerce, logistics, supply chain.
    • Notable Investments: Udaan itself is a significant player in the B2B e-commerce space.
  • GVFL Ltd
    • Details: GVFL (Gujarat Venture Finance Limited) is a venture capital firm based in Gujarat, India. It invests in early-stage and growth-stage companies.
    • Investment Focus Areas: Technology, healthcare, manufacturing.
    • Notable Investments: Clientjoy, various IT and healthcare companies.
  • Trustroots
    • Details: Trustroots is an early-stage investor that focuses on innovative startups. It led the seed round for Petpooja.
    • Investment Focus Areas: Technology, startups, innovation.
    • Notable Investments: Specific notable investments are not mentioned.
  • Dr. Mayur Desai
    • Details: Dr. Mayur Desai is an individual angel investor. He participated in Petpooja's Series B funding round.
    • Investment Focus Areas: Early-stage startups across various sectors.
    • Notable Investments: Specific notable investments are not mentioned.

What's Next for Petpooja?

Petpooja is poised to capitalize on the burgeoning opportunities in the restaurant industry. With plans to expand its Supplier’s Hub and onboard 50,000 suppliers, the company aims to streamline bulk purchases for restaurants, enhancing operational efficiency. The Indian restaurant industry, valued at $1.07 billion and growing at a 7% CAGR, presents a significant market for Petpooja to tap into. Additionally, the company’s expansion into the Middle East and Africa offers a promising avenue for growth.

Future fundraising opportunities are likely as Petpooja scales its operations and enhances its technological offerings. The company’s recent $4.5 million Series B round, led by Aroa Ventures, underscores investor confidence in its growth trajectory. However, challenges such as intense competition from established players like POSist and LimeTray, and the complexities of international expansion, could pose hurdles. Ensuring seamless integration and maintaining service quality will be crucial as Petpooja navigates these challenges.

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