.png)
Total amount raised
$24M
Latest funding date
2025-09-29
Location
Petpooja has successfully raised funding over five rounds, with the latest being a Series C round involving six investors. The company is backed by notable investors such as Abhiraj Singh Bhal, Varun Khaitan, and Dharana Capital.
What Is Petpooja?
Petpooja, founded around 2009, is based in Ahmedabad, Gujarat, India. The company specializes in providing restaurant POS software and integrated solutions for managing business operations. It operates in multiple industries, including Food and Beverage, Hospitality, Point of Sale, and Software.
With a significant employee base ranging from 1001 to 5000 employees, Petpooja is trusted by over 100,000 businesses globally. The company offers a comprehensive suite of tools for restaurant management, payroll, billing, and task management, emphasizing simplicity, innovation, and customer support.
How Much Funding Has Petpooja Raised?
- Seed Round
- Amount Raised: USD 2,400,430
- Date: November 2019
- Lead Investors: Trustroots
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch their initial POS software and integrated solutions for restaurants.
- Series A
- Amount Raised: USD 1,940,000 (approximately INR 140,000,000)
- Date: February 2020
- Lead Investors: Udaan (via Trustroot Payments)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings for restaurant management.
- Series B
- Amount Raised: USD 4,500,000
- Date: November 2021
- Lead Investors: Aroa Ventures (family office of OYO founder Ritesh Agarwal)
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Petpooja's Supplier's Hub and its reach in the Middle East and Africa regions.
- Series B Extension
- Amount Raised: Undisclosed
- Date: November 2023
- Lead Investors: Undisclosed
- Valuation at Round: Approximately USD 73,700,000 (as of November 2023)
- Motivation Behind the Round: To continue scaling operations and product development.
- Series C (including Secondary)
- Amount Raised: INR 1,370,000,000 (approximately USD 15,400,000); round comprised of a mix of primary and secondary capital
- Date: September 29, 2025
- Lead Investors: Dharana Capital (contributed INR 82 crore)
- Other Investors: Ashish Gupta (co-founder, Helion Ventures); Abhiraj Singh Bhal, Varun Khaitan, Raghav Chandra (founders, Urban Company); Mukund Kulashekaran (CBO, Urban Company)
- Valuation at Round: Approximately INR 910 crore (USD 103,000,000); a 3.5x increase from previous round
- Motivation Behind the Round: To enhance product portfolio, accelerate AI-driven automation, bolster customer support, and fuel further growth across 100,000+ clients.
Total Amount Raised: At least USD 23,840,430 based on disclosed funding (Seed: ~$2.4M + Series A: ~$1.94M + Series B: $4.5M + Series C: ~$15.4M; Series B Extension amount undisclosed).
Current Valuation: Approximately USD 103,000,000 (post-Series C, September 2025).
Key Investors
- Dharana Capital
- Details: Dharana Capital is an India-focused growth-stage investment firm led by Vamsi Duvvuri (Founder and Managing Partner). They led the Series C funding round for Petpooja, contributing INR 82 crore of the total raise.
- Investment Focus Areas: Growth-stage technology and SaaS companies in India
- Notable Investments: Petpooja
- Aroa Ventures
- Details: Aroa Ventures is the family office of Ritesh Agarwal, the founder of OYO. They led the Series B funding round for Petpooja.
- Investment Focus Areas: Technology, SMEs, hospitality
- Notable Investments: Petpooja, ClearDekho
- Udaan
- Details: Udaan is a B2B e-commerce platform that connects manufacturers, wholesalers, traders, and retailers. Via Trustroot Payments, Udaan led the Series A round for Petpooja and also participated as an existing investor in the Series B.
- Investment Focus Areas: B2B E-commerce, Logistics, Technology
- Notable Investments: Petpooja
- GVFL
- Details: GVFL, formerly known as Gujarat Venture Finance Ltd, is a venture capital firm investing in early to growth-stage companies. They participated in the Series B funding round for Petpooja.
- Investment Focus Areas: Technology, Healthcare, SaaS
- Notable Investments: Petpooja, Clientjoy
- Trustroots
- Details: Trustroots is an investment entity that led the Seed funding round for Petpooja in November 2019.
- Investment Focus Areas: Technology, early-stage startups
- Notable Investments: Petpooja
What's Next for Petpooja?
Petpooja is poised for significant growth, with plans to expand its Supplier's Hub and increase its presence in the Middle East and Africa. The company aims to onboard 50,000 suppliers in the next two years, tapping into the rapidly growing organized restaurant segment, which is expanding at an annual rate of 16%.
Future fundraising opportunities are likely as Petpooja scales its operations and seeks to attract investors interested in the booming foodservice tech sector. The company's aggressive expansion plans and the need for continuous technology upgrades suggest potential for additional funding rounds.
However, Petpooja may face challenges such as intense competition from other restaurant management solution providers and the complexities of entering new geographic markets. Ensuring the scalability and reliability of their platform as they onboard more suppliers and clients will be crucial for their continued success.
Use Clay to Get Funding Data
Sales professionals, leverage Clay's platform to access comprehensive fundraising data on companies like Petpooja and gather other critical business insights. Sign up for free to start enhancing your sales strategies today.
