How Much Did Placer.ai Raise? Funding & Key Investors

Placer.ai has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers advanced location intelligence and foot traffic data software, providing valuable insights for various industries.

Keep reading to delve into the details of Placer.ai's fundraising journey and discover the key investors supporting this innovative platform.

What Is Placer.ai?

Placer.ai, founded in 2016, is headquartered in Los Altos, California. The company specializes in providing location intelligence and foot traffic data software, offering valuable insights into consumer behavior and trends.

Founded by Noam Ben-Zvi, Oded Fossfeld, Ofir Lemel, and Zohar Bar-Yehuda, Placer.ai has grown significantly since its inception. The platform is widely used across various industries, including retail, commercial real estate, and hospitality.

With a team of 501-1000 employees, Placer.ai continues to innovate and expand its offerings, helping businesses make strategic decisions based on comprehensive data analytics.

How Much Funding Has Placer.ai Raised?

1. Pre-Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: November 2016
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: Initial funding to develop the core technology and platform.
2. Seed Round
   • Amount Raised: Not publicly disclosed
   • Date: January 2017
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To further develop the product and expand the team.
3. Seed Round
   • Amount Raised: $4M
   • Date: June 2018
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To scale the platform and increase market reach.
4. Series A
   • Amount Raised: $12M
   • Date: August 2019
   • Lead Investors: JBV Capital
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To enhance product features and expand customer base.
5. Secondary Market
   • Amount Raised: Not publicly disclosed
   • Date: March 2021
   • Lead Investors: Akkadian Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To provide liquidity to early investors and employees.
6. Series B
   • Amount Raised: $50M
   • Date: April 2021
   • Lead Investors: Buckley Ventures, Josh Buckley, Rahul Vohra, Todd Goldberg
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To accelerate growth and expand into new markets.
7. Series C
   • Amount Raised: $100M
   • Date: January 2022
   • Lead Investors: Buckley Ventures, Josh Buckley
   • Valuation at Round: $1 billion
   • Motivation Behind the Round: To expand the platform with new data sets and solutions.
8. Venture Round
   • Amount Raised: $26.5M
   • Date: July 2022
   • Lead Investors: Not publicly disclosed
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To support ongoing growth and technological advancements.
9. Secondary Market
   • Amount Raised: Not publicly disclosed
   • Date: January 2024
   • Lead Investors: Spark Growth Ventures
   • Valuation at Round: Not publicly disclosed
   • Motivation Behind the Round: To provide liquidity to existing shareholders.
10. Venture Round
    • Amount Raised: $75M
    • Date: July 2024
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To fuel further expansion and innovation.

Placer.ai has raised a total of $267.5M with a current valuation of $1 billion.

Key Investors

• Josh Buckley
  • Details: Josh Buckley is the CEO of Product Hunt, an online community and platform for discovering new products. He led the $100 million Series C funding round for Placer.ai.
  • Investment Focus Areas: Technology startups, software development, online communities.
  • Notable Investments: Product Hunt, various tech startups.
• WndrCo
  • Details: WndrCo is an investment firm led by Jeffrey Katzenberg, known for his work with Disney and DreamWorks. The firm participated in the Series C funding round for Placer.ai.
  • Investment Focus Areas: Media, entertainment, technology.
  • Notable Investments: Various media and technology ventures.
• Fifth Wall Ventures
  • Details: Fifth Wall Ventures is a venture capital firm focused on real estate technology. They participated in the Series C funding round for Placer.ai.
  • Investment Focus Areas: Real estate technology, proptech, construction tech.
  • Notable Investments: Various real estate technology companies.
• Akkadian Ventures
  • Details: Akkadian Ventures is a venture capital firm that provides liquidity to early investors and employees. They led the secondary market round in March 2021 for Placer.ai.
  • Investment Focus Areas: Secondary market transactions, technology, growth-stage companies.
  • Notable Investments: Not publicly disclosed.
• Spark Growth Ventures
  • Details: Spark Growth Ventures is a venture capital firm that participated in the secondary market round in January 2024 for Placer.ai.
  • Investment Focus Areas: Technology, consumer products, healthcare.
  • Notable Investments: Not publicly disclosed.

What's Next for Placer.ai?

Placer.ai stands at the cusp of significant growth opportunities, driven by its recent $100 million funding round and a valuation exceeding $1 billion. The company is poised to expand its customer base beyond retail, tapping into commercial real estate, hedge funds, and consumer packaged goods sectors. This expansion is bolstered by the increasing reliance on data analytics for strategic decision-making, a trend that shows no signs of slowing down.

Future fundraising opportunities appear promising, with strong investor interest likely to fuel further rounds. The company's growth trajectory and market position suggest potential for additional Series E or later-stage funding. However, Placer.ai will need to navigate challenges such as maintaining data accuracy, staying ahead of competitors, and ensuring data privacy and security. These hurdles, while significant, are surmountable with continued innovation and strategic planning.

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