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Total amount raised
$30M
Latest funding date
2025-04-09
Location
Noise has raised funding over two rounds, with Bose Ventures as the lead investor in these Convertible Note rounds. The company, known for its smart wearables and mobile accessories, has also been acquired by Titan Company.
What Is Noise?
Noise, also known as Gonoise, is a prominent player in the smart wearables and mobile accessories market. The company is headquartered in Gurgaon, Haryana, India, and has a workforce of 251–500 employees.
Specializing in smartwatches and earbuds, Noise has positioned itself as India's trusted No. 1 smart wearable brand. The company operates in the e-commerce, electronics, and fashion industries, and has attracted strategic investment from global audio giant Bose Corporation.
How Much Funding Has Noise Raised?
- Series A
- Amount Raised: USD 10,000,000 (INR ~82.99 crore; via 2,400 compulsorily convertible preference shares)
- Date: December 18, 2023
- Lead Investors: Bose Corporation (via Bose Ventures)
- Valuation at Round: Approximately USD 420,000,000–460,000,000
- Motivation Behind the Round: This was Noise's maiden fundraise, ending its bootstrapped journey. The strategic investment was aimed at leveraging Bose's technical expertise and global experience to enhance Noise's product capabilities and expand into smart wearables.
- Convertible Note (Series A-II / CCD Round)
- Amount Raised: USD 20,000,000 (INR ~172 crore; via 4,915 compulsorily convertible debentures at INR 3,45,833 each)
- Date: April 9, 2025
- Lead Investors: Bose Corporation
- Valuation at Round: Approximately USD 470,000,000
- Motivation Behind the Round: The funding was aimed at supporting operational expenses, product innovation, brand visibility, working capital, and global expansion plans. It coincided with Noise launching a new audio device powered by \"Sound by Bose.\"
Total Amount Raised: USD 30,000,000. Current Valuation: Approximately USD 470,000,000 (as of April 2025).
Key Investors
- Bose Corporation (via Bose Ventures)
- Details: Bose Corporation is a global leader in audio technology and the sole external investor in Noise. Bose first invested $10 million in December 2023 (Series A), acquiring approximately a 2.17–2.4% stake in the company, then followed on with $20 million in April 2025 via compulsorily convertible debentures, increasing its stake further.
- Investment Focus Areas: Consumer electronics, audio technology, smart wearables.
- Notable Investments: Noise (sole portfolio company publicly disclosed in connection with this investment).
What's Next for Noise?
Noise's strategic alliance with Bose opens up significant opportunities for growth in the smart wearables market. Leveraging Bose's technical expertise, Noise can enhance its product offerings and expand its market share. The $10 million investment and a valuation of $426 million highlight the potential for future fundraising rounds to further scale operations.
However, the company faces challenges such as intense competition from established brands like boAt and the complexities of scaling up operations. Maintaining profitability while expanding manufacturing capabilities will be crucial. Despite these hurdles, Noise's strong market position and innovative collaborations position it well for continued success.
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