Determine a company’s ICP and competitive edge using AI
Description
The Clay workflow 'Personalize outbound with prospects main challenges' is highly useful as it allows sales and marketing teams to tailor their communication to directly address the primary concerns or problems faced by their potential customers. This not only shows a deep understanding of the prospect's needs but also helps in crafting more effective and targeted marketing strategies. The personalization can lead to a higher response rate and engagement, improving the overall effectiveness of the marketing or sales campaign.
Update Claygent prompts to your industry/outbound focus
This recipe pulls in the RSS feed of Product Hunt automatically every 24 hours. From there, this workflow provides the following:
- Product Hunt link
- Company name and domain
- Company type (B2B, B2C, etc.)
- Enriched company data, such as latest fundraising information or number of employees
- People at the company based on job titles and other criterias
In order to run this workflow, you'll need to use the two templates below:
Once you've copied both of these templates into your workspace, follow the instructions in the video above to:
- Set up "GET Calls" to retrieve calls from Gong
- Send your call data to a separate table for enrichment
- Get the call transcripts and details
- Setup HubSpot lookups and updates
- Send next step notes summarized from Gong call recordings through Slack
This workflow will help you:
- Identify a prospect's skills and personal interests based on their LinkedIn profile
- Suggest a gift for you to send based on their interests
- Provide a gift URL to show where you can purchase it
For detailed instructions on how to use this template, check out this Claybook
In this workflow, you'll be able to:
- Pull in news articles relevant to your search query by extracting the RSS Feed
- Extract the business referenced in the article with Claygent and enrich it using integrations
- Find contacts at those companies and enrich them with emails
