This workflow will allow you to personalize emails to companies using:
- A target account's one-liner
- Their typical ICP
- Customers mentioned on their website
In this workflow, you'll need to have attended a LinkedIn event to extract a list of prospects from it. Once you've successfully pulled in a list of LinkedIn profiles from an event listed on LinkedIn, you'll be able to determine the following:
- Seniority based on their job title
- Company details
- Whether a prospect fits under your ICP and is compatible with what you are offering
This recipe creates a custom image for use in a campaign. The image is templatized just like an email, with the ability to create custom colors and add custom images into a campaign. This uses a tech called Dynapictures, and is a higher-effort campaign. However, if done correctly it can also show real effort and work better than a plain text campaign.
This first template shows how the HTTP API integration is oriented so it can send pictures (in this case, the person's LinkedIn profile picture) to Zapier. From Zapier, it connects to Dynapictures and creates the image, which then sends to the second table.
To continue this play, read more on the second table in this sequence
