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Dan Rogers is the CEO of Asana, a project management software company. With an extensive background scaling high-growth technology companies — including serving as CEO of LaunchDarkly and President at Rubrik — Rogers brings deep expertise in vision, strategy, and worldwide growth to his leadership of Asana.
Who is the CEO of Asana?
Dan Rogers is the CEO of Asana, overseeing the company's vision, strategy, and worldwide growth. He has extensive experience scaling high-growth technology companies, having previously served as CEO of LaunchDarkly, a software development platform, and as President at Rubrik, a data security software company, where he oversaw products, go-to-market strategy, product line sales, marketing, and strategic partnerships.
Prior to those roles, Rogers served as Chief Marketing Officer at ServiceNow, helping drive the company's growth as a leading workflow automation platform. He has also held senior leadership positions at some of the world's most innovative technology companies, including Symantec, Salesforce, Amazon Web Services, and Microsoft.
Work History
- Asana: CEO: July 2025 - Present
- LaunchDarkly: Chief Executive Officer: February 2023 - July 2025
- Rubrik, Inc.: President: March 2020 - February 2023
- Andersen Consulting: Strategy Consultant: Media & High Tech Group: January 1998 - January 2002
Education History
Dan Rogers holds an MBA in Business Administration and Management from Harvard Business School, where he graduated as a Baker Scholar. He also holds a BSc in Economics from the University of Birmingham.
When did Dan Rogers join Asana?
Dan Rogers assumed the role of CEO at Asana in July 2025. He brings to the position a proven track record of leading and scaling high-growth technology companies across enterprise software, data security, and workflow automation.
