Rachel Drori is the founder and former CEO of Daily Harvest, a plant-based frozen meal delivery service valued at over $1 billion in 2022. Under her leadership, the company expanded its offerings and entered the retail market through a partnership with Kroger.
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Who is the CEO of Daily Harvest?
Rachel Drori, the founder and former CEO of Daily Harvest, has been a driving force behind the company's growth and innovation. With a mission to make it easy for people to eat more sustainably grown fruits and vegetables, she launched the brand as a direct-to-consumer subscription service offering plant-based frozen meals.
Under her guidance, Daily Harvest expanded its product line beyond smoothies to include flatbreads and bowls, catering to a wider range of meal preferences. Drori's strategic vision also led the company to enter the retail space through a significant partnership with Kroger, making their products more accessible to consumers and broadening their reach. Despite stepping down as CEO, her impact on the company and the food industry remains evident.
Work History
- Daily Harvest, Founder (November 2015 - present)
- The Sunday Fare, Co-Founder (March 2013 - July 2014)
- Jetsetter, a Member of the Gilt Groupe, Senior Manager, Member Marketing (September 2011 - February 2013)
- Jetsetter, a Member of the Gilt Group, Curator (January 2010 - October 2011)
- American Express, Manager, Global Marketing and Strategy (January 2009 - January 2010)
- Four Seasons Hotels and Resorts, Marketing Coordinator (January 2004 - January 2007)
Education History
Rachel Drori holds a Bachelor of Arts (BA) in Political Science from the University of Pennsylvania, where she studied from 2000 to 2004. After completing her undergraduate degree, she pursued an MBA in Marketing and Management at Columbia Business School from 2007 to 2009. This strong educational foundation in both political science and business management has undoubtedly contributed to her success as an entrepreneur and leader in the food industry.
When did Rachel Drori join Daily Harvest?
Rachel Drori founded Daily Harvest in November 2015, and as the founder, she assumed the role of CEO from the company's inception. As of now, she has been with Daily Harvest for over seven years, leading the company through its growth and expansion into various product lines and retail partnerships.