Total amount raised
$100.4 Millions
Latest funding date
3/1/2025
Location
Xoxoday has successfully raised funding to support its suite of AI-powered solutions for loyalty, rewards, incentives, and engagement. The company offers a range of products designed to enhance customer loyalty, employee engagement, and sales performance.
Keep reading to explore the intricacies of Xoxoday's fundraising journey and the investors backing this innovative platform.
What Is Xoxoday?
Xoxoday, founded in 2012, is headquartered in Bangalore, India. The company was established by Manoj Agarwal, Sumit Khandelwal, and Abhishek Kumar.
Specializing in AI-powered solutions, Xoxoday offers a suite of products designed to enhance customer loyalty, employee engagement, and sales performance. Their platforms include Loyalife, Plum, Empuls, Compass, and Loopr.
With a team of over 200 employees, Xoxoday continues to innovate in the fields of rewards, incentives, and engagement, helping businesses drive growth and retain talent.
How Much Funding Has Xoxoday Raised?
- Angel Round
- Amount Raised: Not publicly disclosed
- Date: July 2013
- Lead Investors: Kshatriya Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and develop initial product offerings.
- Seed Round
- Amount Raised: $450K
- Date: October 2016
- Lead Investors: Mahindra Holidays & Resorts India Limited
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product development and market reach.
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: June 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale operations and enhance technology infrastructure.
- Private Equity Round
- Amount Raised: ₹2.2B
- Date: February 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel international growth and upgrade technology infrastructure.
- Private Equity Round
- Amount Raised: $70M
- Date: March 2025
- Lead Investors: Apis Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand service offerings and accelerate global growth.
Total Amount Raised: $70M + ₹2.2B + $450K
Current Valuation: Not publicly disclosed
Key Investors
- Apis Partners
- Details: Apis Partners is a global private equity and venture capital asset manager. They focus on growth-stage financial services and financial infrastructure businesses.
- Investment Focus Areas: Financial services, financial infrastructure, growth equity.
- Notable Investments: Not publicly disclosed.
- Giift
- Details: Giift is a leading provider of loyalty management solutions globally. They manage over 50,000 programs across 55+ countries with more than 130 million users.
- Investment Focus Areas: Loyalty issuance, loyalty exchange, loyalty payment.
- Notable Investments: Not publicly disclosed.
- Mahindra Holidays & Resorts India Limited
- Details: Mahindra Holidays & Resorts India Limited is a part of the Mahindra Group, offering family holidays primarily through vacation ownership memberships. They have a network of resorts across India and abroad.
- Investment Focus Areas: Hospitality, vacation ownership, leisure.
- Notable Investments: Club Mahindra, Zest, Bliss.
- Kshatriya Ventures
- Details: Kshatriya Ventures is an investment firm that focuses on early-stage startups. They provide capital and strategic support to help companies grow.
- Investment Focus Areas: Early-stage startups, technology, innovation.
- Notable Investments: Not publicly disclosed.
What's Next for Xoxoday?
With a $30 million investment from Giift and Apis Partners, Xoxoday is poised to expand its reach into international markets and upgrade its technology infrastructure. This strategic partnership opens up opportunities to serve a larger user base, leveraging Giift's extensive loyalty management network across 55+ countries.
Future fundraising opportunities seem promising as Xoxoday continues to grow. The company may attract additional investments to further enhance its technological capabilities and market presence. However, challenges such as scaling technology infrastructure and maintaining growth momentum in competitive markets remain. Integrating with Giift's existing systems will also be crucial for seamless expansion.
Use Clay to Get Funding Data
Sales professionals, take advantage of Clay's platform to access comprehensive fundraising data on companies like Xoxoday and gather other critical business insights. Sign up for free and start leveraging these powerful tools today.
