Laura Heisman is the Chief Marketing Officer at Dynatrace, a leading software intelligence company. With over three decades of experience in marketing, she has previously held significant roles at VMware, GitHub, and Citrix. Heisman is known for her expertise in crafting impactful marketing strategies and her commitment to enhancing customer experiences.
Who is the CMO of Dynatrace?
With a career spanning over three decades, Laura Heisman brings a wealth of experience to her role as Chief Marketing Officer at Dynatrace. She has held significant positions at leading technology companies, including VMware, GitHub, and Citrix. At VMware, she led the global marketing organization, while at GitHub, she managed communications and corporate marketing. Her tenure at Citrix saw her directing worldwide communications and brand awareness programs.
Her extensive background in marketing and communications is instrumental in shaping Dynatrace's customer experience and marketing strategies.
Work History
Laura Heisman's work history includes an impressive list of roles at leading technology companies. Here are the key positions she has held:
- Dynatrace - Chief Marketing Officer (2021 - Present)
- VMware - Senior Vice President, Global Marketing (2018 - 2021)
- GitHub - Vice President, Corporate Marketing and Communications (2015 - 2018)
- Citrix - Senior Director, Worldwide Communications and Brand Awareness (2010 - 2015)
Education History
Laura Heisman holds a Bachelor of Arts in Communications from San Diego State University. Her educational background laid a strong foundation for her extensive career in marketing and communications. The skills and knowledge she acquired during her studies have been instrumental in her ability to craft impactful marketing strategies and enhance customer experiences across various leading technology companies. This academic grounding has supported her in navigating and excelling in the dynamic field of corporate communications and marketing leadership.
When did Laura Heisman join Dynatrace?
Laura Heisman joined Dynatrace as Chief Marketing Officer on January 16, 2024. With her extensive background in marketing and communications, she has been instrumental in shaping the company's global marketing strategies. Heisman, who holds a Bachelor of Arts in Communications from San Diego State University, has brought her expertise from previous roles at VMware, GitHub, and Citrix to Dynatrace. As of now, she has been with Dynatrace for a brief period, but her impact is already evident in the company's enhanced customer outreach and marketing initiatives.