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Total amount raised
$15.6M
Latest funding date
2025-04-04
Location
Wellbeing Nutrition has successfully raised funding over 9 rounds, with the latest being a Debt Financing round involving multiple investors. The company is backed by 11 investors, including Maheshwari Investors and MGB.
Keep reading to explore the intricacies of Wellbeing Nutrition's fundraising journey and the investors backing this innovative platform.
Wellbeing Nutrition has successfully raised funding across multiple rounds, with the latest being a Debt Financing round led by ACG World in April 2025. Keep reading to explore Wellbeing Nutrition's fundraising journey, key investors, and what lies ahead for this science-backed D2C nutrition brand.
Below is a comprehensive breakdown of every disclosed round to date.
What Is Wellbeing Nutrition?
Wellbeing Nutrition is a Mumbai-based, science-backed direct-to-consumer (D2C) health and nutrition company founded in 2019 by Avnish Chhabria. The company specializes in plant-based, clean-label nutraceutical products — including effervescents, gummies, slow-release capsules, and powders — targeting holistic wellness. Wellbeing Nutrition has grown into one of India's leading nutrition supplement brands, backed by institutional investors including Hindustan Unilever, Fireside Ventures, and ACG World.
How Much Funding Has Wellbeing Nutrition Raised?
- Seed / Angel Round
- Amount Raised: USD 400,000
- Date: September 2020
- Lead Investors: Undisclosed (no single lead identified)
- Participants: Roha Group, Ashutosh Valani & Priyank Shah (co-founders, Beardo), Nikhil Gandhi (ex-TikTok India CEO), Harsh Vardhan Bhandari, Jeenendra Bhandari
- Series A
- Amount Raised: USD 2,200,000
- Date: June 2021
- Lead Investors: Fireside Ventures
- Participants: ACG World
- Series A Extension
- Amount Raised: Undisclosed (sources reference a cumulative Series A total of approximately USD 10,500,000 co-led by Fireside Ventures and pi Ventures, inclusive of earlier Series A tranche)
- Date: February 2022
- Lead Investors: Fireside Ventures, pi Ventures
- Participants: Matrix Partners India and others
- Angel / Venture Round
- Amount Raised: Undisclosed
- Date: April 2022
- Lead Investors: Rakul Preet Singh
- Angel / Venture Round
- Amount Raised: Undisclosed
- Date: May 2022
- Lead Investors: Mira Kapoor
- Series B
- Amount Raised: USD 10,000,000
- Date: December 2022
- Lead Investors: Hindustan Unilever Limited (HUL), Fireside Ventures
- Debt Financing
- Amount Raised: INR 25,00,00,000 (approximately USD 3,000,000)
- Date: April 2025
- Lead Investors: ACG World (ACG Capsules) — INR 10 Cr
- Participants: Maheshwari Investors Pvt. Ltd. (INR 5 Cr), MGB Advisors (INR 5 Cr), Atmos Finance (INR 5 Cr)
- Instrument: 2,500 Optionally Convertible Debentures (OCDs) at face value of INR 1,00,000 each
Total Amount Raised: At least $15.6M based on disclosed funding (USD 400K Seed + USD 2.2M Series A + USD 10M Series B + ~USD 3M Debt Financing; the cumulative Series A is reported at ~$10.5M by multiple sources including Indian Retailer and press releases, suggesting the total may be approximately $23.5M when all tranches are included, though exact round-by-round breakdowns remain partially undisclosed).
Key Investors
- Fireside Ventures
- Details: A leading consumer-focused VC firm in India; lead investor in the Series A (June 2021) and co-lead in the Series B (December 2022). Kannan Sitaram, Venture Partner at Fireside, joined Wellbeing Nutrition's board following the Series A. Fireside subsequently exited fully via USV's acquisition in early 2026.
- Hindustan Unilever Limited (HUL)
- Details: India's largest FMCG company; lead investor in the Series B round (December 2022), acquiring a significant minority stake. HUL sold its ~19.8% stake to USV Pharma for approximately INR 307 crore in February 2026.
- ACG World
- Details: An integrated solutions provider to the pharmaceutical and nutraceutical industry; participated in the Series A (2021) and led the April 2025 Debt Financing round via ACG Capsules.
- pi Ventures
- Details: Co-led the extended Series A round alongside Fireside Ventures (reported as approximately $10.5M cumulative Series A by multiple outlets).
- Roha Group
- Details: Early-stage angel investor; participated in the September 2020 seed/angel round.
What's Next for Wellbeing Nutrition?
Wellbeing Nutrition is positioned to expand its product portfolio and distribution reach across India and internationally. With the backing of major strategic investors and a growing D2C customer base, the company aims to deepen its presence in the science-led nutrition space while continuing to innovate in formats like effervescents, slow-release capsules, and plant-based supplements.
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