Greg Fass is the Chief Marketing Officer at Liquid Death, a company known for its edgy and unconventional approach to marketing bottled water. With his expertise, Fass has played a pivotal role in shaping the brand's unique identity and driving its rapid growth in the beverage industry. His innovative strategies have helped Liquid Death stand out in a crowded market, making it a household name.
Who is the CMO of Liquid Death?
Before joining Liquid Death, Greg Fass built a solid foundation in marketing through various roles in the industry. He honed his skills at companies like MeUndies, where he was instrumental in driving brand growth and customer engagement. Fass's educational background includes a degree in Marketing from the University of Southern California, which provided him with the theoretical knowledge and practical skills needed to excel in his field. His notable achievements include launching successful marketing campaigns that significantly increased brand visibility and customer loyalty. At Liquid Death, Fass leverages his extensive experience to craft innovative strategies that resonate with the brand's unique identity and target audience.
Work History
Greg Fass's work history is extensive and showcases his diverse experience in the marketing field. Here are the places he has worked previously:
- Liquid Death Mountain Water - VP of Marketing (2020 to Present)
- MeUndies - Director Of Brand Marketing (2020 to 2020)
- MeUndies - Senior Brand Manager (2013 to 2020)
- Moxie Communications Group - Public Relations Associate (2012 to 2012)
- Moodswing360 / CHAOS Firm - Social Media Coordinator (2012 to 2012)
- Moodswing360 / CHAOS Firm - Social Media Marketing Intern (2011 to 2012)
- Fuse Youth Marketing Agency - Public Relations Intern (2010 to 2010)
Education History
Greg Fass's educational journey is marked by a diverse and comprehensive background. He began his academic career at Staples High School, attending from 2003 to 2007, and concurrently studied at Okemo Mountain School between 2004 and 2006. Fass then pursued higher education at the University of Colorado Boulder, where he earned a B.A. in Economics from 2007 to 2011. During his time at the University of Colorado, he also spent a year at Griffith University in Australia, studying Marketing and Economics from 2009 to 2010. This blend of domestic and international education provided Fass with a well-rounded foundation in both economics and marketing, equipping him with the skills necessary for his future career in the marketing industry.
When did Greg Fass join Liquid Death?
Greg Fass joined Liquid Death as the VP of Marketing on December 1, 2020. He did not found the company; it was founded by Mike Cessario. Fass became the Chief Marketing Officer (CMO) after joining the company. As of now, he has been with Liquid Death for nearly three years, contributing significantly to its unique and edgy marketing strategies that have helped the brand carve out a distinctive identity in the beverage industry.