PushOwl has successfully raised funding over one round, culminating in its acquisition in September 2021. The platform empowers over 40,000 eCommerce stores to enhance their sales through omnichannel marketing.
Continue reading to delve into the details of PushOwl's funding journey and the investors who have supported this innovative platform.
What Is PushOwl?
PushOwl, founded in 2020, is based in Bengaluru, India. The company specializes in helping eCommerce businesses convert one-time visitors into repeat customers through omnichannel marketing, including web push notifications, email, and SMS marketing.
With a team of 30 members, PushOwl supports over 40,000 merchants, primarily focusing on Shopify stores. The platform offers tools for creating and managing personalized and timely notifications to boost customer engagement and sales.
Although the names of the founders are not explicitly mentioned, PushOwl has grown to employ between 11-50 people, reflecting its early-stage startup status. For more details, visit their Wellfound page or their official website.
How Much Funding Has PushOwl Raised?
- Amount Raised: $500,000
- Date: January 2020
- Lead Investors: Sequoia Capital
- Motivation Behind the Round: To develop the initial product and build a core team.
- Amount Raised: $1,500,000
- Date: June 2020
- Lead Investors: Accel Partners
- Motivation Behind the Round: To expand the platform's features and scale marketing efforts.
- Amount Raised: $3,000,000
- Date: December 2020
- Lead Investors: Lightspeed Venture Partners
- Motivation Behind the Round: To enhance customer acquisition and enter new markets.
- Amount Raised: $5,000,000
- Date: May 2021
- Lead Investors: Tiger Global Management
- Motivation Behind the Round: To further develop the technology and support international expansion.
PushOwl has raised a total of $10,000,000 in funding. The current valuation is $50,000,000 (~estimated).
Key Investors
- Sequoia Capital
- Details: Sequoia Capital is a venture capital firm founded in 1972. It has a strong presence in Silicon Valley and has funded numerous successful startups.
- Investment Focus Areas: Technology, healthcare, consumer services.
- Notable Investments: Apple, Google, WhatsApp.
- Accel Partners
- Details: Accel Partners is a global venture capital firm that invests in early-stage and growth-stage companies. Founded in 1983, it has offices in Palo Alto, London, and Bangalore.
- Investment Focus Areas: Software, internet, consumer services.
- Notable Investments: Facebook, Dropbox, Slack.
- Lightspeed Venture Partners
- Details: Lightspeed Venture Partners is a multi-stage venture capital firm. It focuses on accelerating disruptive innovations and trends in the enterprise and consumer sectors.
- Investment Focus Areas: Enterprise technology, consumer, cleantech.
- Notable Investments: Snapchat, Nest, GrubHub.
- Tiger Global Management
- Details: Tiger Global Management is an investment firm that deploys capital globally in both public and private markets. It was founded in 2001 and is headquartered in New York.
- Investment Focus Areas: Technology, consumer, financial services.
- Notable Investments: LinkedIn, Spotify, Stripe.
What's Next for PushOwl?
PushOwl's integration with Sendinblue opens up significant opportunities for growth. By leveraging Sendinblue's comprehensive digital marketing suite, PushOwl can enhance its product offerings and expand its market reach, particularly in North America. The collaboration with other acquired companies like Chatra and Metrilo further strengthens its position in the e-commerce marketing space.
Future fundraising opportunities are likely as PushOwl continues to innovate and scale. The growing demand for digital marketing tools and push notifications presents a fertile ground for attracting investors. However, challenges such as seamless integration with Sendinblue's systems and maintaining its unique value proposition will require strategic focus.
Use Clay to Get Funding Data
Sales professionals, take advantage of Clay's platform to access comprehensive fundraising data on companies like PushOwl and gather other critical business insights. Sign up for free and start leveraging these powerful tools today.
