Baxter Box is the co-founder and CEO of LTK, an influential marketing platform that connects brands and creators to millions of shoppers. With a background in engineering and investment, Baxter has played a pivotal role in scaling LTK's global sales and operations. Under his leadership, LTK has grown to support over 150,000 influencers and generate billions in annual sales for brands.
Who is the CEO of LTK?
With a robust background in engineering and investment, Baxter Box has been instrumental in the development and success of LTK. As the co-founder and CEO, he has led the company’s engineering, finance, and operations, playing a crucial role in creating the systems that underpin the platform. His technical expertise and strategic vision have been pivotal in transforming LTK into a leading influencer marketing platform that supports over 150,000 creators and generates billions in annual sales for brands.
Baxter's innovative approach has not only driven the company's growth but also significantly impacted the influencer marketing industry.
Work History
Baxter Box's extensive work history showcases his diverse experience across various industries. Here are the key positions he has held over the years:
- LTK (formerly rewardStyle & LIKEtoKNOW.it) - Co-Founder, CEO (2011 to Present)
- NastyGoat Corporation - Founder, President, Chairman (2008 to 2013)
- Bonanza Capital - Analyst (2011 to 2012)
- thisMoment, Inc - Finance/Business Development (2010 to 2010)
- Bonanza Capital - Head Trader, Technology Research Analyst (2007 to 2009)
- Restech - Research and Development Engineer, Texas Sales Manager (2005 to 2007)
Education History
Baxter Box's educational journey is marked by a strong foundation in both technical and business disciplines. He began his academic career at Highland Park High School, where he studied from 1997 to 2001. Following high school, he pursued a dual degree in Electrical Engineering and Mathematics at the University of San Diego, completing his studies in 2006. To further enhance his expertise, Baxter attended the SMU Cox School of Business, earning a Master of Business Administration with a focus on Finance, Strategy, and Entrepreneurship between 2009 and 2011. This diverse educational background has equipped him with a unique blend of technical skills and strategic business acumen.
When did Baxter Box join LTK?
Baxter Box co-founded LTK, formerly known as rewardStyle and LIKEtoKNOW.it, in March 2011. As a co-founder, he has been with the company since its inception. Baxter Box has held the position of CEO from the beginning, guiding the company through its various stages of growth and transformation. With over 12 years of leadership at LTK, Baxter has been instrumental in shaping the platform into a leading influencer marketing powerhouse.