MakerSights has successfully raised $11.6 million over three funding rounds, establishing itself as a key player in the SaaS market for consumer insights. The platform empowers designers and merchandisers to gather direct feedback from customers, enabling brands to make data-driven decisions on future products.
Keep reading to delve into the details of MakerSights' fundraising journey and the investors who have placed their trust in this innovative platform.
What Is MakerSights?
Founded by Matt Field and Dan Leahy, MakerSights is a B2B SaaS company that started its journey in 2015. The company operates from multiple locations, including Austin, San Francisco, and London.
MakerSights specializes in providing consumer insights to apparel, footwear, and accessory brands, helping them make data-driven decisions. Their platform allows designers and merchandisers to gather direct feedback from customers before investing heavily in product development.
With a team of 11-50 employees, MakerSights continues to grow, driven by its mission to integrate consumer insights into the product development process.
How Much Funding Has MakerSights Raised?
- Series A
- Amount Raised: $8,500,000
- Date: June 2019
- Lead Investors: Forerunner Ventures
- Motivation Behind the Round: To modernize retail product decision-making.
- Seed
- Amount Raised: $1,800,000
- Date: February 2019
- Lead Investors: Great Oaks Venture Capital, Baseline Ventures
- Motivation Behind the Round: The press release mentions 3x growth and international expansion.
- Seed
- Amount Raised: $1,300,000
- Date: December 2015
- Lead Investors: Great Oaks Venture Capital, Baseline Ventures
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
Total Amount Raised: $11.6M
Current Valuation: $50M (~estimated)
Key Investors
- Forerunner Ventures
- Details: Forerunner Ventures is a venture capital firm known for investing in early-stage companies. They focus on consumer-driven businesses and have a strong track record in the retail and e-commerce sectors.
- Investment Focus Areas: Retail, e-commerce, consumer technology
- Notable Investments: Warby Parker, Glossier, Dollar Shave Club
- Great Oaks Venture Capital
- Details: Great Oaks Venture Capital is an early-stage investment firm that supports startups across various industries. They have a diverse portfolio and are known for their hands-on approach with their investments.
- Investment Focus Areas: Technology, consumer products, healthcare
- Notable Investments: Acorns, Allbirds, Away
- Baseline Ventures
- Details: Baseline Ventures is a seed-stage investment firm that has backed numerous successful startups. They are known for their focus on technology and innovative business models.
- Investment Focus Areas: Technology, software, consumer internet
- Notable Investments: Instagram, Stitch Fix, Heroku
What's Next for MakerSights?
MakerSights stands at the cusp of significant growth opportunities, driven by the increasing demand for consumer insights in the apparel, footwear, and accessory sectors. With a client base that includes global brands like Hoka, Reebok, and Ralph Lauren, the potential for expansion is vast. The company's ability to deliver insights in as little as 2-3 days positions it well to meet the fast-paced needs of the industry.
As the retail sector continues to prioritize consumer-centric approaches, MakerSights may attract further investment to scale its operations. However, the company will need to navigate challenges such as maintaining the accuracy of insights and competing with other analytics firms. Adapting to the evolving market and consumer preferences will be crucial for sustained success.
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