Rachel Hepworth is the Chief Marketing Officer (CMO) at Notion, where she leads the Communications, Community, and Creative teams. With a rich background in scaling marketing teams and driving growth at companies like Slack and LinkedIn, she brings a wealth of experience to Notion. Her leadership is pivotal as Notion continues to expand its market presence and innovate in the productivity software industry.
Who is the CMO of Notion?
Rachel Hepworth has a distinguished career in marketing, marked by her roles at several high-profile companies. Before joining Notion, she was the first marketer at The Climate Corporation, which was acquired by Monsanto for over $1 billion. She then led product marketing teams at LinkedIn and founded the growth marketing team at Slack, playing a crucial role in taking the company public. Most recently, she served as the VP of Marketing at Pilot. At Notion, she has scaled the marketing team to nearly 70 people and has been instrumental in transitioning the company from a primarily B2C organization to effectively serving B2B customers as well.
Work History
Rachel Hepworth's extensive work history includes a variety of roles across several high-profile companies. Here is a detailed list of her previous positions:
- Notion - CMO (2020 to Present)
- Coalition Operators - Operator, Coalition Network (2022 to Present)
- Luminai - Advisor (2023 to Present)
- Karat Financial - Advisor (2023 to 2023)
- Halo - Advisor (2022 to 2023)
- Pilot.com - VP of Marketing (2019 to 2020)
- Slack - Head of Self-Service and Platform Marketing (2019)
- Slack - Director of Growth Marketing (2016 to 2019)
- LinkedIn - Group Product Marketing Manager (2012 to 2016)
- Groupon - Summer Associate (2011)
- The Climate Corporation - Marketing Manager (2008 to 2010)
- Hilton San Francisco Financial District - Sales & Marketing Coordinator (2006 to 2008)
Education History
Rachel Hepworth's educational background is both impressive and diverse. She holds a Master of Business Administration (MBA) from Northwestern University's Kellogg School of Management, where she specialized in Marketing and Entrepreneurship. Prior to that, she earned a Bachelor of Arts (BA) in Economics from Stanford University. This strong academic foundation has undoubtedly contributed to her successful career in marketing and leadership roles across various high-profile companies.
When did Rachel Hepworth join Notion?
Rachel Hepworth joined Notion as the Chief Marketing Officer on December 1, 2020. Since then, she has been instrumental in scaling the marketing team and driving the company's growth. With her extensive experience in marketing, Rachel has significantly contributed to Notion's transition from a primarily B2C organization to effectively serving B2B customers. As of now, she has been with Notion for nearly three years, playing a pivotal role in shaping the company's marketing strategies and expanding its market presence.