Total amount raised
$8.5 Millions
Latest funding date
Location
Perfora has successfully raised funding to support its mission of providing innovative oral and dental care products. The company offers a range of non-toxic, dentist-approved solutions designed to enhance oral health and create beautiful smiles.
Keep reading to explore the intricacies of Perfora's fundraising journey and the investors backing this promising brand.
What Is Perfora?
Perfora, founded in 2021, is an innovative brand dedicated to enhancing oral care with practical and precisely designed products. Based in India, the company offers a range of non-toxic, dentist-approved solutions, including electric toothbrushes, toothpaste, and mouthwash.
Founded by Jatan Bawa and Tushar Khurana, Perfora aims to elevate everyday oral care with its meticulously crafted products. The brand emphasizes quality and effectiveness, ensuring that each product meets high standards.
With a growing team of dedicated employees, Perfora continues to expand its reach and impact in the oral care industry. The company's commitment to innovation and customer satisfaction sets it apart in a competitive market.
How Much Funding Has Perfora Raised?
- Pre-Seed Round
- Amount Raised: $260K
- Date: December 2021
- Lead Investors: Sauce.vc
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial development and market entry.
- Seed Round
- Amount Raised: $894K
- Date: June 2022
- Lead Investors: Sauce.vc
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop products and expand market presence.
- Series A
- Amount Raised: ₹207M
- Date: February 2023
- Lead Investors: RPSG Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale online presence and enhance product offerings.
- Grant
- Amount Raised: $100K
- Date: February 2024
- Lead Investors: Propel Accelerator
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support specific research and development initiatives.
- Series B
- Amount Raised: ₹398M
- Date: November 2024
- Lead Investors: RPSG Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product portfolio and address specific oral care concerns.
Total amount raised: $8.4 million. Current valuation: Not publicly disclosed.
Key Investors
- RPSG Capital Ventures
- Details: RPSG Capital Ventures is a venture capital firm that focuses on investing in early to growth-stage companies. They are part of the RP-Sanjiv Goenka Group, a diversified conglomerate in India.
- Investment Focus Areas: Consumer goods, technology, healthcare.
- Notable Investments: FirstCry, HealthifyMe, Wow! Momo.
- Sauce VC
- Details: Sauce VC is an early-stage venture capital firm that invests in consumer brands. They focus on companies that have the potential to become market leaders.
- Investment Focus Areas: Consumer brands, food and beverage, wellness.
- Notable Investments: The Whole Truth, XYXX, Bare Anatomy.
- Lotus Herbals Family Office
- Details: Lotus Herbals Family Office is the investment arm of Lotus Herbals, a leading natural cosmetics company in India. They invest in various sectors to diversify their portfolio.
- Investment Focus Areas: Consumer goods, wellness, beauty.
- Notable Investments: Not publicly disclosed.
- Sara International Family Office
- Details: Sara International Family Office is the investment division of Sara International, a global trading and distribution company. They focus on strategic investments across different sectors.
- Investment Focus Areas: Trading, distribution, consumer goods.
- Notable Investments: Not publicly disclosed.
- Individual Investors
- Details: Notable individual investors in Perfora include Aman Gupta and Sameer Mehta of boAt, Bala Sarda of Vadham Teas, and Shashank Mehta of The Whole Truth.
- Investment Focus Areas: Consumer electronics, tea, food and beverage.
- Notable Investments: boAt, Vadham Teas, The Whole Truth.
What's Next for Perfora?
Perfora's future looks promising with significant opportunities on the horizon. The recent funding round of INR 39.8 crore will enable the company to expand its product portfolio, targeting specific oral care concerns like whitening and sensitivity. Leveraging the recognition from Shark Tank India, Perfora is well-positioned to boost its market presence and drive sales growth.
Given the substantial financial backing and the involvement of notable investors, Perfora is likely to attract further investments to support its ambitious expansion plans. However, the company must navigate challenges such as managing increased operational costs and competition from established brands. Balancing growth with profitability will be crucial as Perfora continues to scale its operations.
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