Total amount raised
$666.4 Millions
Latest funding date
3/1/2023
Location
Oatly has successfully raised significant funding through multiple rounds, attracting notable investors such as JamJar Investments and LionTree. The company continues to innovate in the food and beverage industry with its oat-based products.
Keep reading to explore the intricacies of Oatly's fundraising journey and the investors backing this pioneering company.
What Is Oatly?
Oatly, founded in 1990 by Bjorn Oste and Rickard Oste, is headquartered in Malmö, Skane Lan, Sweden. The company specializes in producing oat-based food and beverage products, including oat drinks, yogurt alternatives, ice creams, and culinary creams.
With a mission to offer nutritious options while minimizing environmental impact, Oatly has grown significantly over the years. The company employs between 1001 and 5000 people, reflecting its substantial market presence and operational scale.
Oatly's commitment to sustainability and innovation has made it a leader in the plant-based food industry, continually expanding its product range and market reach.
How Much Funding Has Oatly Raised?
- Post-IPO Equity
- Amount Raised: $425M
- Date: March 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and operational expansion.
- Private Equity Round
- Amount Raised: $200M
- Date: July 2020
- Lead Investors: Blackstone Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate market expansion and product development.
- Venture Round
- Amount Raised: $41.4M
- Date: October 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance production capabilities and scale operations.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: September 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support entry into new markets.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: December 2016
- Lead Investors: China Resources, Verlinvest
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fund research and development initiatives.
Oatly has raised a total of $666.4M in funding. The current valuation is not publicly disclosed.
Key Investors
- Blackstone Group
- Details: Blackstone Group is one of the world's leading investment firms, managing assets across various sectors. Founded in 1985, it has a significant presence in private equity, real estate, and credit markets.
- Investment Focus Areas: Private equity, real estate, credit markets.
- Notable Investments: Hilton Worldwide, Refinitiv, Bumble.
- China Resources
- Details: China Resources is a state-owned conglomerate based in Hong Kong, with a diverse portfolio spanning multiple industries. It was established in 1938 and has significant influence in the Chinese market.
- Investment Focus Areas: Consumer products, healthcare, energy.
- Notable Investments: China Resources Beer, China Resources Land, China Resources Power.
- Verlinvest
- Details: Verlinvest is a family-owned, consumer-focused investment firm based in Brussels. Founded in 1995, it aims to support growth companies in the consumer sector.
- Investment Focus Areas: Consumer goods, health and wellness, digital and technology.
- Notable Investments: Vita Coco, Tony's Chocolonely, Sula Vineyards.
- JamJar Investments
- Details: JamJar Investments is a venture capital firm founded by the creators of Innocent Drinks. The firm focuses on early-stage consumer brands.
- Investment Focus Areas: Food and beverage, consumer goods, technology.
- Notable Investments: Deliveroo, Graze, Tails.com.
- LionTree
- Details: LionTree is a global investment and merchant banking firm focused on media, technology, and telecommunications. Founded in 2012, it provides strategic advisory and capital-raising services.
- Investment Focus Areas: Media, technology, telecommunications.
- Notable Investments: Snap Inc., Spotify, Vice Media.
What's Next for Oatly?
Oatly stands at the cusp of significant growth opportunities, driven by the rising demand for plant-based products. The global shift towards sustainable and health-conscious consumption presents a vast market for Oatly's innovative oat-based offerings. This trend is expected to continue, providing a fertile ground for Oatly to expand its product line and market reach.
To capitalize on these opportunities, Oatly may explore additional fundraising avenues. Future rounds could support scaling operations, entering new markets, and enhancing production capabilities. However, the company might face challenges such as increased competition and supply chain complexities. Navigating these hurdles will be crucial for sustaining growth and maintaining market leadership.
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