REI Email Format

Retail
10,001+ employees
Seattle, WA, USA

REI is a consumer cooperative retailer specializing in outdoor apparel, gear, and experiences, serving outdoor enthusiasts across the United States since 1938.

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firstinitiallast@rei.com

Company Overview

Industry
Retail
Founded
1938
Headquarters
Seattle, WA, USA
Revenue
$2.5B-$5B
FUNDING Stage
Private
Key Executives
Mary Beth Laughton (President & CEO), Shannon Damen (chief financial officer), Guillaume Ledieu (Chief Technology Officer)

Tech Stack

Amazon Web Services

Cloud

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Key Executives

Chief Executive Officer

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Chief Finance Officer

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Chief Operating Officer

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Chief Technology Officer

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Chief Marketing Officer

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Chairman

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4.9/5 on G2
40K+ GTM professionals
SOC 2 Type II certified

Frequently Asked Questions

What is the email format of REI?

REI uses the firstinitiallast format, so Jane Smith would be jsmith@rei.com.

What is REI's Re/Supply program and how does it work for members?

REI's Re/Supply program lets co-op members trade in gently used outdoor gear at any REI store for an REI gift card, and shop inspected secondhand gear in-store year-round. It is exclusively available to REI Co-op members.

Who leads REI as President and CEO in 2026?

Mary Beth Laughton serves as President and CEO of REI in 2026. She joined the co-op in early 2025, bringing retail and digital leadership experience from prior roles at Nike, Athleta, and Sephora.

How does REI's Co-op membership benefit shoppers who buy outdoor gear regularly?

REI Co-op membership is a one-time $30 fee for life and earns members a 10% annual Co-op Member Reward on eligible full-price purchases. In 2026, REI is distributing $200 million in Member Rewards to its 25 million members.

Does REI sell its own branded gear and apparel, and what collections are available in 2026?

REI carries its own private-label Co-op brand, with active collections including the Trailmade line for hiking and backpacking and the Swiftland collection for trail running. Tools like Clay can help you find the right REI buyer or brand contact if you are a vendor looking to partner with the co-op.

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