Total amount raised
$272 Millions
Latest funding date
10/1/2021
Location
mParticle has successfully raised multiple rounds of funding, culminating in a Series E round on October 5, 2021. The company was acquired by Rokt for $300 million, reflecting its significant market value.
Keep reading to explore the intricacies of mParticle's fundraising journey and the investors backing this innovative platform.
What Is mParticle?
mParticle, founded in 2013 by Andrew Katz, Dave Myers, and Michael Katz, is headquartered in New York, New York. The company specializes in providing a customer data platform that manages and orchestrates customer data for businesses in real-time.
With a workforce of 251-500 employees, mParticle helps companies gain actionable insights, optimize customer journeys, and enhance engagement through advanced analytics and audience segmentation.
Recently, mParticle merged with Rokt, further enhancing its capabilities in real-time relevance and customer engagement.
How Much Funding Has mParticle Raised?
- Seed Round
- Amount Raised: $725K
- Date: August 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the core product and establish the company.
- Seed Round
- Amount Raised: $3M
- Date: October 2013
- Lead Investors: Bowery Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further product development and expand the team.
- Seed Round
- Amount Raised: $1.5M
- Date: October 2014
- Lead Investors: Bowery Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance the platform's capabilities.
- Debt Financing
- Amount Raised: $4.3M
- Date: July 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing operational expenses and growth initiatives.
- Series A
- Amount Raised: $15M
- Date: January 2016
- Lead Investors: Social Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate product development and market expansion.
- Series B
- Amount Raised: $17.5M
- Date: October 2016
- Lead Investors: Bain Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's features and expand the customer base.
- Series C
- Amount Raised: $35M
- Date: September 2017
- Lead Investors: Harmony Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and invest in new technologies.
- Series D
- Amount Raised: $45M
- Date: March 2020
- Lead Investors: Arrowroot Capital Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance product offerings.
- Series E
- Amount Raised: $150M
- Date: October 2021
- Lead Investors: Permira
- Valuation at Round: $800M
- Motivation Behind the Round: To invest in R&D and global market expansion.
Total Amount Raised: $271.025M. Current Valuation: $800M.
Key Investors
- Permira
- Details: Permira is a global investment firm founded in 1985, advising funds with total committed capital of approximately $50 billion. The firm has made over 250 private equity investments in sectors like technology, consumer, services, and healthcare.
- Investment Focus Areas: Technology, consumer, healthcare, financial services.
- Notable Investments: Genesys, Informatica, Klarna.
- Social Capital
- Details: Social Capital is a venture capital firm founded by Chamath Palihapitiya. The firm focuses on investing in companies that aim to solve complex societal problems.
- Investment Focus Areas: Healthcare, education, financial services, technology.
- Notable Investments: Slack, SurveyMonkey, Box.
- Bain Capital Ventures
- Details: Bain Capital Ventures is the venture capital arm of Bain Capital, investing in early to growth-stage companies. The firm has a strong track record in backing innovative startups.
- Investment Focus Areas: Fintech, healthcare, enterprise software, infrastructure.
- Notable Investments: LinkedIn, DocuSign, Jet.com.
- Harmony Partners
- Details: Harmony Partners is a growth equity firm that invests in expansion-stage technology companies. The firm aims to support companies with high growth potential.
- Investment Focus Areas: Technology, software, internet, digital media.
- Notable Investments: InVision, VTS, The RealReal.
- Arrowroot Capital Management
- Details: Arrowroot Capital Management is a private equity firm specializing in growth capital for software companies. The firm focuses on providing capital and strategic support to help companies scale.
- Investment Focus Areas: Software, SaaS, technology-enabled services.
- Notable Investments: Zift Solutions, Emburse, Katalon.
What's Next for mParticle?
mParticle stands at the cusp of significant growth opportunities, driven by the increasing reliance on first-party data and the decline of third-party cookies. With a fresh $150 million from its Series E round, the company is poised to enhance its customer data platform through substantial R&D investments and global market expansion. This funding will enable mParticle to address critical challenges in data quality, governance, and connectivity, positioning it as a key player in the rapidly evolving digital economy.
As mParticle continues to grow, future fundraising opportunities, including a potential IPO, seem likely. The company's impressive annual recurring revenue growth and strategic hires signal a robust trajectory. However, mParticle will need to navigate intense competition from established tech giants and other startups, as well as adapt to ever-changing privacy regulations. Maintaining data quality and governance while scaling will be crucial for sustaining its competitive edge.
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