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Dennis H. is the Chief Executive Officer of Totvs, the largest technology company in Brazil. With a career spanning more than 30 years across marketing, finance, and technology, he has driven remarkable growth at Totvs by positioning the company as a trusted advisor to its clients and expanding its relevance across the market.
Who is the CEO of Totvs?
Dennis H. has built a career of over 30 years spanning marketing, financial markets, and technology. Since 1999, he has focused exclusively on the tech sector — first as the founder of a startup during the first wave of the internet, then as a partner and CFO at Linx for 16 years, and ultimately as the leader of Totvs in its journey of innovation. Under his leadership at Totvs, revenue has grown fourfold, while EBITDA and market capitalization have increased more than sixfold, alongside record-high NPS and eNPS scores.
His educational background in Marketing from ESPM further complements his extensive professional experience.
Work History
Dennis H.'s work history reflects a diverse range of leadership roles across the technology and financial sectors. Here is a summary of his professional journey:
- Totvs - CEO (November 2018 - Present)
- Grupo Equatorial - Independent Board Member (October 2024 - Present)
- Linx S.A. - Executive Vice President (October 2017 - September 2018)
- Credicard - Trainee (January 1995 - December 1995)
Education History
Dennis H.'s educational background is rooted in Marketing, which he studied at the Escola Superior de Propaganda e Marketing (ESPM) in Brazil. This foundation has been instrumental in shaping his strategic approach to business and leadership, equipping him with the skills to navigate the complexities of the technology industry throughout his career.
When did Dennis H. join Totvs?
Dennis H. assumed the role of CEO at Totvs in November 2018. Since then, he has led the company with a focus on innovation and deepening client relationships, positioning Totvs as the trusted technology partner for businesses across Brazil.


























