Total amount raised
$186 Millions
Latest funding date
November, 2021
Location
Amplitude has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The platform specializes in product analytics and event tracking, offering a suite of tools designed to optimize business outcomes.
Keep reading to explore the intricacies of Amplitude's fundraising journey and the investors backing this innovative platform.
What Is Amplitude?
Founded in 2012, Amplitude is headquartered in San Francisco, California. The company was established by Curtis Liu, Jeffrey Wang, and Spenser Skates.
Amplitude specializes in providing a product intelligence platform that helps businesses leverage customer data to enhance product experiences and drive growth. Their tools include product analytics, web analytics, and feature experimentation, among others.
With a workforce of 501-1000 employees, Amplitude continues to innovate in the field of digital analytics, offering solutions that cater to various industries and use cases.
How Much Funding Has Amplitude Raised?
- Seed Round
- Amount Raised: $2M
- Date: July 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Series A
- Amount Raised: $9M
- Date: August 2015
- Lead Investors: Benchmark
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: $15.9M
- Date: June 2016
- Lead Investors: Battery Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the business and enhance the product offering.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: June 2017
- Lead Investors: IVP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support market expansion and customer acquisition.
- Series D
- Amount Raised: $80M
- Date: December 2018
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel growth and further develop the product suite.
- Series E
- Amount Raised: $50M
- Date: May 2020
- Lead Investors: GIC
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product capabilities and expand into new markets.
- Series F
- Amount Raised: $150M
- Date: June 2021
- Lead Investors: Sequoia Capital
- Valuation at Round: $4B
- Motivation Behind the Round: To capitalize on the surge in demand for digital optimization solutions and prepare for a potential public listing.
- Secondary Market
- Amount Raised: $4.6M
- Date: August 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $311.5M
Current Valuation: $4B
Key Investors
- Sequoia Capital
- Details: Sequoia Capital is a leading venture capital firm known for its investments in numerous successful technology companies. The firm has a significant presence in Silicon Valley and has been instrumental in the growth of many high-profile startups.
- Investment Focus Areas: Technology, healthcare, consumer, financial services
- Notable Investments: Apple, Google, Oracle, PayPal
- GIC
- Details: GIC is a global investment firm that manages Singapore's foreign reserves. It invests across a broad range of asset classes and has a long-term investment horizon.
- Investment Focus Areas: Equities, fixed income, real estate, private equity
- Notable Investments: Alibaba, Airbnb, Ant Financial
- Battery Ventures
- Details: Battery Ventures is a venture capital and private equity firm that invests in technology and innovation-driven companies. The firm has a global presence and focuses on high-growth sectors.
- Investment Focus Areas: Software, IT infrastructure, industrial technology
- Notable Investments: Akamai, Coupa, Nutanix
- IVP (Institutional Venture Partners)
- Details: IVP is a later-stage venture capital firm that invests in rapidly growing technology companies. The firm has a strong track record of backing successful startups.
- Investment Focus Areas: High-growth technology companies, software, internet sectors
- Notable Investments: Twitter, Snapchat, Dropbox
What's Next for Amplitude?
Amplitude stands at the forefront of the digital optimization wave, with its Digital Optimization System poised to revolutionize how businesses connect product outcomes to business results. The company’s recent $150 million Series F funding round, led by Sequoia Capital, underscores the vast opportunities ahead, including potential public listing and further market penetration.
As Amplitude continues to grow, it faces the challenge of maintaining its rapid expansion and staying ahead in a competitive market. The complexities of going public and the need to continually innovate will test the company’s resilience. However, with strong investor backing and a clear vision, Amplitude is well-positioned to navigate these hurdles and capitalize on the burgeoning demand for digital analytics.
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