Total amount raised
$772.1 Millions
Latest funding date
11/1/2024
Location
Insider has successfully raised significant funding through multiple rounds, with the latest being a Series E. The company offers an AI-native omnichannel experience and customer engagement platform designed to optimize marketing efforts.
Keep reading to delve into the details of Insider's funding journey and the investors who support this innovative platform.
What Is Insider?
Insider, founded in 2012, is a growth management platform headquartered in New York, New York. The company specializes in leveraging AI to optimize customer engagement and marketing efforts.
Founded by Arda Koterin, Hande Cilingir, Mehmet Sinan Toktay, Muharrem Derinkok, Okan Yedibela, and Serhat Soyuerel, Insider has grown significantly since its inception. The platform offers real-time predictive segmentation powered by deep AI and machine learning capabilities.
With a workforce of 1001-5000 employees, Insider continues to innovate in the field of digital marketing, helping brands deliver personalized customer journeys across various channels.
How Much Funding Has Insider Raised?
- Pre-Seed Round
- Amount Raised: $200K
- Date: January 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial capital to develop the platform and validate the business model.
- Seed Round
- Amount Raised: $700K
- Date: February 2015
- Lead Investors: Aslanoba Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series A
- Amount Raised: $2.2M
- Date: September 2016
- Lead Investors: 212
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enter new markets.
- Venture Round
- Amount Raised: Not publicly disclosed
- Date: February 2017
- Lead Investors: 500 Global
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance marketing efforts and customer acquisition.
- Series B
- Amount Raised: $11M
- Date: April 2018
- Lead Investors: Peak XV Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop AI capabilities and expand globally.
- Series C
- Amount Raised: $32M
- Date: July 2020
- Lead Investors: Riverwood Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product innovation and market expansion.
- Series D
- Amount Raised: $121M
- Date: February 2022
- Lead Investors: Qatar Investment Authority
- Valuation at Round: $1.22 billion
- Motivation Behind the Round: To bolster capital reserves for operational spending.
- Venture Round
- Amount Raised: $105M
- Date: May 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Nearly $2 billion
- Motivation Behind the Round: To accelerate M&A strategy and drive inorganic growth.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: November 2024
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
- Series E
- Amount Raised: $500M
- Date: November 2024
- Lead Investors: General Atlantic
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further scale the platform and enhance AI capabilities.
Total Amount Raised: $971.2M. Current Valuation: Nearly $2 billion.
Key Investors
- General Atlantic
- Details: General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies.
- Investment Focus Areas: Technology, consumer, financial services, healthcare.
- Notable Investments: Airbnb, Alibaba, Uber.
- Qatar Investment Authority (QIA)
- Details: QIA is the sovereign wealth fund of the State of Qatar, focusing on long-term investments globally.
- Investment Focus Areas: Technology, media, telecoms.
- Notable Investments: Builder.ai.
- Esas Private Equity
- Details: Esas Private Equity is a private equity firm that invests in high-growth companies across various sectors.
- Investment Focus Areas: Healthcare, consumer goods, technology.
- Notable Investments: Mars Logistics, Korozo.
- Riverwood Capital
- Details: Riverwood Capital is a private equity firm that invests in high-growth technology companies globally.
- Investment Focus Areas: Technology, software, internet.
- Notable Investments: GoPro, Globant, Nextdoor.
- Peak XV Partners
- Details: Peak XV Partners, formerly known as Sequoia Capital India, is a venture capital firm focusing on early and growth-stage investments.
- Investment Focus Areas: Technology, consumer, healthcare.
- Notable Investments: Byju's, OYO, Zomato.
What's Next for Insider?
Insider's future looks promising with a $105 million investment aimed at accelerating its M&A strategy. This funding will enable the company to acquire exceptional product companies, enhancing its technology and capabilities. With 1,200+ customers, including a third of the Fortune Global 500, the growth potential is substantial.
Future fundraising opportunities are likely, given the company's focus on inorganic growth. Insider's significant reserves from previous rounds will support these efforts. However, challenges such as economic headwinds and integrating acquired technologies may arise. Maintaining high-quality service for a diverse customer base will be crucial for sustained success.
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