Total amount raised
$863 Millions
Latest funding date
Location
Title
Attentive has successfully raised significant funding over multiple rounds, establishing itself as a key player in the AI-powered SMS and email marketing space. The platform offers a suite of solutions designed to enhance customer engagement and drive revenue through personalized mobile messaging.
Keep reading to explore the details of Attentive's fundraising journey and the investors who support this innovative platform.
What Is Attentive?
Founded in 2016, Attentive is headquartered in Hoboken, New Jersey. The company was established by Andrew Jones, Brian Long, and Ethan Lo.
Attentive specializes in AI-powered SMS and email marketing solutions, helping businesses enhance customer engagement through personalized mobile messaging.
With a workforce of 1001-5000 employees, Attentive continues to innovate in the realm of conversational commerce.
How Much Funding Has Attentive Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: October 2016
- Lead Investors: Eniac Ventures, NextView Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of their AI-powered SMS and email marketing platform.
- Series A
- Amount Raised: $13M
- Date: February 2018
- Lead Investors: Bain Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their customer base and enhance product features.
- Series B
- Amount Raised: $40M
- Date: August 2019
- Lead Investors: Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and support rapid growth.
- Series C
- Amount Raised: $70M
- Date: January 2020
- Lead Investors: IVP, Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop their AI capabilities and expand their market reach.
- Series C Extension
- Amount Raised: $40M
- Date: April 2020
- Lead Investors: Coatue, Sequoia Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support rapid growth and product innovation.
- Series D
- Amount Raised: $230M
- Date: September 2020
- Lead Investors: Coatue
- Valuation at Round: $2.2 billion
- Motivation Behind the Round: To accelerate product innovation and expand support for their customers.
- Series E
- Amount Raised: $470M
- Date: March 2021
- Lead Investors: Coatue
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop powerful solutions to help customers drive more online sales.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: August 2023
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $863M
Current Valuation: $2.2 billion
Key Investors
- Coatue
- Details: Coatue is a technology-focused investment firm with over $20 billion in assets under management. They have a strong presence in both public and private markets.
- Investment Focus Areas: Technology, internet, software, consumer, financial technology.
- Notable Investments: Snap, ByteDance, DoorDash.
- Tiger Global
- Details: Tiger Global is a global investment firm that focuses on private and public companies in the internet, software, consumer, and financial technology sectors. They have a significant presence in both early and growth-stage investments.
- Investment Focus Areas: Internet, software, consumer, financial technology.
- Notable Investments: Facebook, LinkedIn, Spotify.
- Sequoia
- Details: Sequoia is a venture capital firm that invests in seed, early, and growth-stage companies. They are known for backing some of the most successful technology companies in the world.
- Investment Focus Areas: Technology, healthcare, consumer sectors.
- Notable Investments: Apple, Google, WhatsApp.
- Bain Capital Ventures
- Details: Bain Capital Ventures is the venture capital division of Bain Capital, investing in early to growth-stage companies. They focus on technology and innovation across various sectors.
- Investment Focus Areas: Technology, healthcare, financial services.
- Notable Investments: LinkedIn, DocuSign, Jet.com.
- IVP
- Details: Institutional Venture Partners (IVP) is a later-stage venture capital and growth equity firm. They have a strong track record of investing in high-growth technology companies.
- Investment Focus Areas: Technology, media companies.
- Notable Investments: Twitter, Dropbox, Slack.
What's Next for Attentive?
Attentive stands at the cusp of significant growth, driven by the rapid shift towards mobile-first consumer interactions and the booming e-commerce sector. With a $230 million Series D investment and a $470 million Series E round, the company is well-positioned to enhance its personalized text messaging solutions and expand its customer base beyond the current 2,000+ businesses. The opportunities are vast, with the potential to drive even more online revenue for clients and further innovate their product offerings.
Future fundraising seems likely as Attentive continues to attract interest from high-profile investors. This influx of capital will support ongoing innovation and expansion, ensuring the company remains a leader in the mobile messaging space. However, challenges such as maintaining rapid innovation, scaling operations efficiently, and adapting to evolving consumer behaviors and technological advancements will require strategic focus and agile management.
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