
Total amount raised
$150 Millions
Latest funding date
March, 2024

Location
Topsort has successfully raised funding through multiple rounds, attracting a diverse group of investors including Moloco and Quiet Capital. The company specializes in providing AI-powered auction tools and infrastructure APIs to help brands build ad businesses without relying on cookies or user tracking.
Keep reading to explore the intricacies of Topsort's fundraising journey and the investors backing this innovative platform.
What Is Topsort?
Topsort, founded in February 2021, is based in Palo Alto, California. The company was established by Francisco Larrain, Michael Ostrovsky, and Regina Ye.
Specializing in AI-powered auction tools and infrastructure APIs, Topsort helps brands build ad businesses without relying on cookies or user tracking. Their solutions include a turnkey retail media platform and advanced data analytics capabilities.
With a team of 51-100 employees, Topsort continues to innovate in the ad tech space, providing brands with the tools needed to optimize their advertising strategies.
How Much Funding Has Topsort Raised?
- Pre-Seed Round
- Amount Raised: Not publicly disclosed
- Date: April 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of their AI-powered auction tools and infrastructure APIs.
- Seed Round
- Amount Raised: $8.5M
- Date: March 2022
- Lead Investors: Pear Ventures, Quiet Capital, FJLabs, Micky Malka (Ribbit Capital), Lydia Jett (Softbank), Akhil Paul, Comma VC
- Valuation at Round: $110M
- Motivation Behind the Round: To fuel continuous growth, scale the product further, and democratize auction-based advertising technology.
- Series A
- Amount Raised: $20M
- Date: February 2024
- Lead Investors: Upload Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market reach and enhance their retail media platform.
- Corporate Round
- Amount Raised: Not publicly disclosed
- Date: July 2024
- Lead Investors: Moloco
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To strengthen strategic partnerships and integrate advanced AI capabilities.
Total Amount Raised: $28.5M
Current Valuation: Not publicly disclosed
Key Investors
- Moloco
- Details: Moloco is a leading provider of machine learning and growth solutions for mobile app marketers. They leverage big data and machine learning to optimize ad performance and user acquisition.
- Investment Focus Areas: Mobile advertising, machine learning, data analytics
- Notable Investments: Not publicly disclosed
- Quiet Capital
- Details: Quiet Capital is a venture capital firm that invests in early-stage technology companies. They focus on supporting innovative startups with the potential for significant impact.
- Investment Focus Areas: Technology, innovation, early-stage startups
- Notable Investments: Not publicly disclosed
- Pear Ventures
- Details: Pear Ventures is a venture capital firm that invests in early-stage technology companies. They are known for their hands-on approach and support for founders.
- Investment Focus Areas: Early-stage technology, innovation, startups
- Notable Investments: Not publicly disclosed
- FJLabs
- Details: FJLabs is a venture capital firm that invests in marketplace and consumer internet companies. They have a global focus and support companies at various stages of growth.
- Investment Focus Areas: Marketplaces, consumer internet, global startups
- Notable Investments: Not publicly disclosed
- Upload Ventures
- Details: Upload Ventures is a venture capital firm that focuses on investing in technology-driven companies. They aim to support startups that are pushing the boundaries of innovation.
- Investment Focus Areas: Technology, innovation, startups
- Notable Investments: Not publicly disclosed
What's Next for Topsort?
Topsort stands at the cusp of a significant opportunity, aiming to democratize auction-based advertising technology for small businesses. With a growing trend towards digital advertising and the need for cost-effective solutions, Topsort's platform can cater to a vast market of small enterprises globally. The $8 million seed funding and a valuation of $110 million underscore the potential scale of this opportunity.
Future fundraising rounds, including Series A and beyond, seem likely as Topsort continues to grow and scale its product. However, the company will need to navigate challenges such as competition from established players and ensuring the transparency and fairness of its auction-based system. Maintaining innovation and scaling effectively will be crucial for Topsort's sustained success.
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