Total amount raised
₹1.8 Billions
Latest funding date
Location
Title
Bewakoof has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform offers a wide range of fashion items, including clothing and accessories for men and women.
Keep reading to explore the intricacies of Bewakoof's fundraising journey and the investors backing this innovative platform.
What Is Bewakoof?
Bewakoof is an online fashion retailer that specializes in clothing and accessories for men and women. Founded in 2012 by Prabhkiran Singh and Siddharth Munot, the company is headquartered in Mumbai, India.
With a focus on trendy and affordable fashion, Bewakoof has grown rapidly since its inception. The company employs over 200 people, contributing to its dynamic and innovative culture.
For more information, you can visit their official website.
How Much Funding Has Bewakoof Raised?
- Seed Round
- Amount Raised: ₹5.6M
- Date: March 8, 2018
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and establish a market presence.
- Convertible Note
- Amount Raised: ₹80M
- Date: August 26, 2020
- Lead Investors: Aarti Corporate Services
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support product development and expand the customer base.
- Series A
- Amount Raised: ₹300M
- Date: March 18, 2021
- Lead Investors: IvyCap Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enhance marketing efforts.
- Series B
- Amount Raised: ₹600M
- Date: August 25, 2021
- Lead Investors: Investcorp
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth by investing in marketing, branding, technology, and talent acquisition.
- Debt Financing
- Amount Raised: Not publicly disclosed
- Date: December 27, 2021
- Lead Investors: Klub
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To manage cash flow and support ongoing operations.
Bewakoof has raised a total of ₹985.6M to date. The current valuation is not publicly disclosed.
Key Investors
- InvestCorp
- Details: InvestCorp is a global investment firm that led the pre-series B funding round for Bewakoof. They have a strong presence in private equity, real estate, and credit management.
- Investment Focus Areas: Private equity, real estate, credit management, absolute return investments.
- Notable Investments: InvestCorp has a diverse portfolio, including investments in technology, healthcare, and consumer products.
- IvyCap Ventures
- Details: IvyCap Ventures is a venture capital firm that participated in multiple funding rounds for Bewakoof. They focus on early to growth-stage companies with innovative business models.
- Investment Focus Areas: Technology, healthcare, education, consumer products.
- Notable Investments: Purplle, Clovia, Biryani By Kilo.
- Spring Marketing Capital
- Details: Spring Marketing Capital is a venture capital firm that focuses on consumer brands. They participated in the pre-series B funding round for Bewakoof.
- Investment Focus Areas: Consumer brands, marketing potential.
- Notable Investments: Specific notable investments are not detailed in the available sources.
- Aarti Corporate Services
- Details: Aarti Corporate Services is a key investor in Bewakoof's convertible note round. They are known for their strategic investments in various sectors.
- Investment Focus Areas: Chemicals, pharmaceuticals, consumer products.
- Notable Investments: Specific notable investments are not detailed in the available sources.
- Klub
- Details: Klub is a revenue-based financing platform that participated in Bewakoof's debt financing round. They provide flexible funding solutions to high-growth companies.
- Investment Focus Areas: E-commerce, consumer brands, technology.
- Notable Investments: Specific notable investments are not detailed in the available sources.
What's Next for Bewakoof?
Bewakoof is poised to seize significant opportunities in the fashion industry. With plans to launch new product lines like activewear and innerwear, and scale up its beauty brand Cosmos, the company aims to hit ₹2,000 crore in sales by 2025. High-profile celebrity-led campaigns and a gamification-led loyalty program are set to expand its customer base and enhance brand visibility.
Future fundraising rounds seem likely as Bewakoof continues its aggressive growth strategy. The involvement of prominent investors like InvestCorp and IvyCap Ventures suggests strong backing for further expansion. However, the company will need to navigate challenges such as intense competition and maintaining operational efficiencies while scaling up.
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