Michael McCrary is the CEO and founder of PureSpectrum, a company known for its innovative approach to market research. Under his leadership, PureSpectrum has grown significantly, earning accolades for its data quality and industry impact. McCrary's journey from solopreneur to leading a thriving company exemplifies his dedication and vision in the tech sector.
Who is the CEO of PureSpectrum?
Michael McCrary, the CEO and founder of PureSpectrum, has a rich background in the market research industry. Before establishing PureSpectrum, he embarked on his entrepreneurial journey as a solopreneur, eventually leading a profitable company with over 50 employees. His leadership has been instrumental in developing innovative solutions like PureScore™ and achieving significant industry recognition, including rankings on Deloitte’s Fast 500 and the GRIT Top 50 Most Innovative List.
McCrary's vision for PureSpectrum focuses on delivering high-quality, efficient market research and insights, driven by a commitment to data quality and simplicity.
Work History
Michael McCrary's extensive work history showcases his diverse experience and leadership in the market research industry. Here are the key positions he has held over the years:
- California Lutheran University - Entrepreneur In Residence (2019 to Present)
- PureSpectrum - CEO (2016 to Present)
- Fulcrum Exchange - President (2014 to 2015)
- Federated Sample - President (2011 to 2014)
- Cint, AB - Managing Director, North America (2010 to 2011)
- Greenfield Online - Senior Vice President, North America (2003 to 2009)
Education History
Michael McCrary's educational background is rooted in his time at the UNC Charlotte Belk College of Business, where he earned a Bachelor of Arts in Marketing. His studies spanned from January 1993 to January 1997, providing him with a solid foundation in marketing principles and business strategies. This academic experience played a crucial role in shaping his career, equipping him with the knowledge and skills necessary to excel in the market research industry.
When did Michael McCrary join PureSpectrum?
Michael McCrary founded PureSpectrum on January 1, 2016, and has been serving as its CEO since then. With a tenure that spans over seven years, McCrary has been at the helm of PureSpectrum, guiding the company through its growth and innovation in the market research industry. His leadership has been pivotal in establishing PureSpectrum as a key player, known for its commitment to data quality and efficient market research solutions.