Total amount raised
$100 Millions
Latest funding date
September, 2018
Location
Forter has successfully raised significant funding through multiple rounds, attracting a diverse group of investors. The company specializes in providing real-time, automated fraud prevention solutions for online merchants.
Keep reading to explore the intricacies of Forter's fundraising journey and the investors backing this innovative platform.
What Is Forter?
Forter, founded in 2013, is headquartered in New York, New York. The company specializes in providing real-time, automated fraud prevention solutions for online merchants.
Forter was established by Alon Shemesh, Liron Damri, and Michael Reitblat. Their innovative platform focuses on creating a fraud-free environment for retailers, enhancing customer experience while blocking fraudulent activities.
With a workforce of 501-1000 employees, Forter continues to grow, offering a range of services including fraud management, payment optimization, and identity protection.
How Much Funding Has Forter Raised?
- Series A
- Amount Raised: $3M
- Date: March 2014
- Lead Investors: Sequoia Capital Israel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To develop and launch their fraud prevention platform.
- Series B
- Amount Raised: $15M
- Date: November 2014
- Lead Investors: New Enterprise Associates, Sequoia Capital Israel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and expand market reach.
- Series C
- Amount Raised: $32M
- Date: April 2016
- Lead Investors: Scale Venture Partners, Sequoia Capital Israel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product features and increase customer base.
- Series D
- Amount Raised: $50M
- Date: September 2018
- Lead Investors: March Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand into new markets and improve technology.
- Series E
- Amount Raised: $125M
- Date: November 2020
- Lead Investors: Bessemer Venture Partners, Felix Capital, Itai Tsiddon
- Valuation at Round: $1.3 billion
- Motivation Behind the Round: To accelerate global expansion and enhance fraud prevention capabilities.
- Angel Round
- Amount Raised: $101.5K
- Date: March 2021
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support early-stage growth and product development.
- Series F
- Amount Raised: $300M
- Date: May 2021
- Lead Investors: Tiger Global Management
- Valuation at Round: $3 billion
- Motivation Behind the Round: To expand global ecosystem and enhance product functionality.
- Secondary Market
- Amount Raised: Not publicly disclosed
- Date: July 2022
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To provide liquidity to early investors and employees.
Total Amount Raised: $525.1M
Current Valuation: $3 billion
Key Investors
- Tiger Global Management
- Details: Tiger Global Management is a leading global investment firm that focuses on private and public companies. They have a strong presence in the internet, software, consumer, and financial technology sectors.
- Investment Focus Areas: Internet, software, consumer, financial technology
- Notable Investments: Facebook, LinkedIn, Spotify
- Bessemer Venture Partners
- Details: Bessemer Venture Partners is a venture capital firm that invests in early-stage companies across various sectors. They have a history of backing successful startups in technology, healthcare, and financial services.
- Investment Focus Areas: Technology, healthcare, financial services
- Notable Investments: LinkedIn, Shopify, Pinterest
- Sequoia Capital
- Details: Sequoia Capital is a renowned venture capital firm that partners with founders to build enduring companies. They invest in early and growth-stage companies in various sectors.
- Investment Focus Areas: Technology, healthcare, consumer services
- Notable Investments: Apple, Google, WhatsApp
- March Capital
- Details: March Capital is a venture capital firm that invests in innovative companies in the technology sector. They focus on enterprise software, cybersecurity, and cloud infrastructure.
- Investment Focus Areas: Enterprise software, cybersecurity, cloud infrastructure
- Notable Investments: CrowdStrike, ASAPP, Uniphore
- Salesforce Ventures
- Details: Salesforce Ventures is the investment arm of Salesforce, focusing on enterprise cloud companies. They support companies that are part of the Salesforce ecosystem.
- Investment Focus Areas: Enterprise cloud companies
- Notable Investments: Zoom, DocuSign, Twilio
What's Next for Forter?
Forter stands at the cusp of significant growth opportunities, driven by the increasing importance of e-commerce fraud prevention. With a robust platform that processes over $250 billion in transactions and protects more than a billion consumers globally, the company is well-positioned to expand its global ecosystem and enhance its identity-based fraud prevention solutions. The recent $300 million Series F funding round, led by Tiger Global Management, underscores the market's confidence in Forter's potential.
Future fundraising opportunities appear promising, with the possibility of additional venture capital rounds or even an initial public offering (IPO) as the company continues to scale. However, Forter will need to navigate challenges such as staying ahead of sophisticated fraud techniques, managing competition, and addressing regulatory hurdles in different markets. By leveraging its strong market position and investor backing, Forter aims to continue its trajectory of growth and innovation in the fraud prevention industry.
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