Total amount raised
$435.4 Millions
Latest funding date
5/1/2019
Location
Foursquare has successfully raised significant funding across multiple rounds, with its latest being a Series G. The platform specializes in geospatial technology, offering a suite of solutions designed to address complex location-based challenges.
Keep reading to delve into the details of Foursquare's funding journey and the investors who support this innovative platform.
What Is Foursquare?
Foursquare, founded on March 1, 2009, in New York, New York, is a leading platform in geospatial technology. The company was established by Dennis Crowley, Naveen Selvadurai, and Siddhartha Sarangi.
Foursquare offers a range of solutions, including consumer apps like Foursquare and Swarm, and enterprise products that leverage location intelligence to provide insights and measure advertising success. Their key products include Foursquare Analytics, Placed powered by Foursquare, Pinpoint audiences, Pilgrim SDK, and Places API.
With a workforce of 501-1000 employees, Foursquare continues to innovate in the realm of location technology, helping brands understand and connect with targeted audiences, measure foot traffic, and optimize advertising campaigns.
How Much Funding Has Foursquare Raised?
- Series A
- Amount Raised: $1.4M
- Date: September 2009
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To launch and develop the initial platform.
- Series B
- Amount Raised: $20M
- Date: June 2010
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand user base and enhance platform features.
- Series C
- Amount Raised: $50M
- Date: June 2011
- Lead Investors: Andreessen Horowitz
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and improve location-based services.
- Debt Financing
- Amount Raised: $41M
- Date: April 2013
- Lead Investors: Union Square Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing growth and operational costs.
- Series D
- Amount Raised: $35M
- Date: December 2013
- Lead Investors: DFJ Growth
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance data analytics capabilities.
- Series D
- Amount Raised: $15M
- Date: February 2014
- Lead Investors: Microsoft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To integrate with Microsoft's ecosystem and expand enterprise solutions.
- Series E
- Amount Raised: $45M
- Date: January 2016
- Lead Investors: Union Square Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop location intelligence products.
- Series F
- Amount Raised: $33M
- Date: October 2018
- Lead Investors: Naver, Simon Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand global reach and enhance product offerings.
- Series G
- Amount Raised: $150M
- Date: May 2019
- Lead Investors: The Raine Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and innovation in geospatial technology.
Total Amount Raised: $390.4M. Current Valuation: Not publicly disclosed.
Key Investors
- The Raine Group
- Details: The Raine Group is a global merchant bank focused on technology, media, and telecommunications. They provide advisory services and capital to growth-stage companies.
- Investment Focus Areas: Technology, media, telecommunications.
- Notable Investments: DraftKings, Vice Media, Imagine Entertainment.
- Union Square Ventures
- Details: Union Square Ventures is a venture capital firm based in New York City. They invest in internet services that create large networks.
- Investment Focus Areas: Internet services, social media, financial technology.
- Notable Investments: Twitter, Etsy, Coinbase.
- Andreessen Horowitz
- Details: Andreessen Horowitz is a private venture capital firm founded by Marc Andreessen and Ben Horowitz. They back bold entrepreneurs building the future through technology.
- Investment Focus Areas: Software, biotechnology, consumer technology.
- Notable Investments: Facebook, Airbnb, Slack.
- Microsoft
- Details: Microsoft is a multinational technology company known for its software products, including the Windows operating system and Office suite. They also invest in innovative tech startups.
- Investment Focus Areas: Software, cloud computing, artificial intelligence.
- Notable Investments: LinkedIn, GitHub, OpenAI.
- Naver Corp
- Details: Naver Corp is a South Korean online platform operator, best known for its search engine and various internet services. They are a major player in the tech industry in Asia.
- Investment Focus Areas: Search engines, digital services, technology.
- Notable Investments: Line Corporation, Snow, Wattpad.
What's Next for Foursquare?
Foursquare's recent $33 million Series F funding round, led by Simon Ventures and Naver Corp, opens up significant opportunities for growth. The investment highlights the potential for strategic partnerships in retail tech and search engine markets, positioning Foursquare to enhance its location intelligence technology and expand its market reach.
With the growing interest in leveraging location data for customer experiences and business operations, Foursquare is well-placed to attract future investments. However, the company will need to navigate competition, innovate continuously, and address privacy concerns to maintain its edge in the rapidly evolving tech landscape.
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