Total amount raised
$1.3 Billions
Latest funding date
Location
Vuori has successfully raised significant funding over multiple rounds, achieving a valuation of $5.5 billion. The company offers a diverse collection of apparel brands for both men and women, focusing on quality and performance.
Keep reading to explore the intricacies of Vuori's fundraising journey and the investors backing this innovative brand.
What Is Vuori?
Vuori, founded in 2013 by Joseph Kudla, is headquartered in Encinitas, California. The company specializes in designing and selling athletic clothing and activewear for both men and women. Vuori's product range includes tops, bottoms, outerwear, and accessories suitable for various activities such as training, running, yoga, and travel.
With a commitment to quality and sustainability, Vuori aims to create products that stand the test of time. The company also emphasizes the importance of community and environmental responsibility. Vuori's apparel is available through various dealers in San Diego, Del Mar, and Solana Beach, California.
Currently, Vuori employs between 501 and 1000 people, reflecting its significant growth and market presence. The brand continues to expand its reach, offering a diverse collection of apparel that caters to both fitness enthusiasts and casual wearers.
How Much Funding Has Vuori Raised?
- Venture Round
- Amount Raised: $45M
- Date: August 2019
- Lead Investors: Norwest Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support initial growth and market entry.
- Venture Round
- Amount Raised: $400M
- Date: October 2021
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: $4 billion
- Motivation Behind the Round: To capitalize on increased market demand and expand product offerings.
- Secondary Market
- Amount Raised: $825M
- Date: November 2024
- Lead Investors: General Atlantic, Stripes
- Valuation at Round: $5.5 billion
- Motivation Behind the Round: To drive global expansion and support ongoing product innovation.
Total amount raised: $1.27 billion. Current valuation: $5.5 billion.
Key Investors
- General Atlantic
- Details: General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. They have a strong track record of helping companies scale and achieve their growth objectives.
- Investment Focus Areas: Technology, consumer, financial services, healthcare
- Notable Investments: Airbnb, Uber, Slack
- Stripes
- Details: Stripes is a growth equity firm that invests in internet, software, and consumer businesses. They are known for their focus on quality and innovation.
- Investment Focus Areas: Internet, software, consumer businesses
- Notable Investments: Monday.com, Reformation, Siete Family Foods
- SoftBank Vision Fund
- Details: SoftBank Vision Fund is an institutional investor known for making significant investments in technology and growth-stage companies. They aim to support companies that leverage artificial intelligence and other advanced technologies.
- Investment Focus Areas: Technology, consumer, enterprise, financial technology
- Notable Investments: ByteDance (TikTok), Grab, DoorDash
- Norwest Venture Partners
- Details: Norwest Venture Partners is a global, multi-stage investment firm that has been investing in companies for over 60 years. They provide capital and strategic support to help companies grow.
- Investment Focus Areas: Technology, healthcare, financial services, consumer
- Notable Investments: Spotify, Uber, Casper
What's Next for Vuori?
Vuori's future looks promising with significant opportunities for global expansion. The brand aims to exceed 100 stores by 2026, focusing on key markets in Europe and Asia. This expansion is supported by the growing athleisure market, which is expected to see a 7% CAGR through 2028. Vuori's innovative product lines, such as Vuori BlissBlend and Vuori DreamKnit, also position the brand well to capture a larger market share.
Given the substantial recent investments, Vuori is likely to attract further funding to support its ambitious growth plans. The involvement of major investors like General Atlantic and Stripes suggests potential for future strategic partnerships or acquisitions. However, the company will need to navigate challenges such as maintaining product quality and managing rapid international expansion while competing with established brands like Lululemon and Alo Yoga.
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