Total amount raised
$27.2 Millions
Latest funding date
01/01/2022
Location
Title
Gr4vy has successfully raised significant funding over multiple rounds, positioning itself as a key player in the payment orchestration space. The platform offers enterprise merchants and platforms the ability to optimize their payment stack and create bespoke checkout experiences.
Keep reading to explore the intricacies of Gr4vy's fundraising journey and the investors backing this innovative platform.
What Is Gr4vy?
Gr4vy, founded in 2020, is a cloud-based payment orchestration platform designed to empower enterprise merchants and platforms. The company is headquartered in San Mateo, California, and was founded by John Lunn.
Gr4vy's platform allows merchants to optimize their payment stack, integrating multiple payment service providers, anti-fraud, and risk management tools through a single dashboard. This enables businesses to create bespoke checkout experiences without the need for code updates.
With a team of around 50 employees, Gr4vy continues to innovate in the payment orchestration space, helping businesses maximize revenue and reduce complexity in their payment processes.
How Much Funding Has Gr4vy Raised?
- Series A Round
- Amount Raised: $11.1 million
- Motivation Behind the Round: To launch and establish Gr4vy's payment orchestration platform in the U.S.
- Series A Extension Round
- Amount Raised: $15 million
- Date: January 2022
- Lead Investors: March Capital
- Valuation at Round: $115 million
- Motivation Behind the Round: To further develop and expand Gr4vy's cloud-native payment orchestration platform and capitalize on the increased demand for digital payment solutions accelerated by the COVID-19 pandemic.
Total Amount Raised: $26.1 million. Current Valuation: $115 million.
Key Investors
- March Capital
- Details: March Capital is a venture capital firm based in Santa Monica, California. They focus on investing in innovative technology companies that drive digital transformation.
- Investment Focus Areas: Technology, digital transformation, innovative startups
- Notable Investments: CrowdStrike, ASAPP, Forter
- Nyca Partners
- Details: Nyca Partners is a venture capital and advisory firm exclusively focused on fintech. They are headquartered in New York City and invest in companies that are transforming financial services.
- Investment Focus Areas: Fintech, financial services, payments
- Notable Investments: Affirm, Acorns, Revolut
- Activant Capital
- Details: Activant Capital is a growth equity firm that partners with high-growth companies in the technology and commerce sectors. They are based in Greenwich, Connecticut.
- Investment Focus Areas: Technology, commerce, logistics
- Notable Investments: Bolt, Deliverr, Better.com
- Plug and Play Ventures
- Details: Plug and Play Ventures is a global innovation platform that connects startups with corporations. They are headquartered in Sunnyvale, California, and invest in early-stage startups across various industries.
- Investment Focus Areas: Early-stage startups, technology, healthcare
- Notable Investments: PayPal, Dropbox, LendingClub
What's Next for Gr4vy?
Gr4vy stands at the cusp of a significant opportunity as the shift to online transactions continues to accelerate. With global payments revenue projected to reach $2.5 trillion by 2025 and e-commerce retail sales expected to account for 21.8% of all retail sales worldwide by 2024, the potential for growth is immense. The increasing complexity of digital payment methods further underscores the need for Gr4vy's cloud-native payment orchestration platform.
Given the successful Series A extension and the doubling of its valuation, Gr4vy is well-positioned for future investment rounds. However, the company will need to navigate challenges such as maintaining and scaling its platform and competing with established players. Adapting to the rapidly evolving digital payments landscape will be crucial for sustained success.
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