Total amount raised
$339 Millions
Latest funding date
6/1/2021
Location
Guideline has successfully raised significant funding through multiple rounds, with its latest being a Series E. The platform offers an all-inclusive 401(k) solution tailored for growing businesses.
Keep reading to delve into the details of Guideline's funding journey and the investors who support this innovative retirement plan platform.
What Is Guideline?
Guideline, founded in 2015, is a technology company based in San Mateo, California. The company offers an integrated platform for retirement plans, including 401(k) and IRAs, tailored for businesses and individual savers.
Guideline was established by Jeremy Caballero, Kevin Busque, and Mike Nelson. The platform handles all aspects of plan administration, from participant enrollment to compliance and reporting.
With a team of 251-500 employees, Guideline aims to simplify retirement planning with affordable, full-service solutions that feature straightforward pricing and advanced technological integrations.
How Much Funding Has Guideline Raised?
- Seed Round
- Amount Raised: $2M
- Date: August 2015
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the development of their retirement plan platform.
- Series A
- Amount Raised: $7M
- Date: July 2016
- Lead Investors: Propel
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and enhance the platform's features.
- Series B
- Amount Raised: $15M
- Date: August 2017
- Lead Investors: Felicis
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and increase market reach.
- Series C
- Amount Raised: $35M
- Date: December 2018
- Lead Investors: Tiger Global Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand customer base.
- Series D
- Amount Raised: $80M
- Date: July 2020
- Lead Investors: Generation Investment Management, Greyhound Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance technological capabilities and support rapid growth.
- Series E
- Amount Raised: $200M
- Date: June 2021
- Lead Investors: General Atlantic
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the digital platform and introduce new retirement plan solutions.
Total Amount Raised: $339M. Current Valuation: Not publicly disclosed.
Key Investors
- General Atlantic
- Details: General Atlantic is a leading global growth equity firm that provides capital and strategic support for growth companies. Founded in 1980, it has a global presence with offices in major cities worldwide.
- Investment Focus Areas: Technology, financial services, healthcare, consumer.
- Notable Investments: Airbnb, Alibaba, Uber.
- Generation Investment Management
- Details: Generation Investment Management focuses on sustainable investments, integrating environmental, social, and governance (ESG) factors into their investment process. They aim to support companies that drive long-term value creation.
- Investment Focus Areas: Sustainable investments, technology, financial services.
- Notable Investments: Asana, Gusto, Toast.
- Greyhound Capital
- Details: Greyhound Capital invests in technology-driven companies across various sectors. They focus on businesses that have the potential for significant growth and market impact.
- Investment Focus Areas: Financial services, healthcare, consumer.
- Notable Investments: Revolut, Brex, N26.
- Felicis Ventures
- Details: Felicis Ventures is an early-stage venture capital firm that invests in companies across various sectors. They are known for their hands-on approach and support for their portfolio companies.
- Investment Focus Areas: Technology, healthcare, consumer.
- Notable Investments: Shopify, Fitbit, Plaid.
- Propel Ventures
- Details: Propel Ventures focuses on investing in financial technology companies. They aim to support innovative solutions that transform the financial services industry.
- Investment Focus Areas: Fintech, financial services, technology.
- Notable Investments: Coinbase, Personal Capital, Prosper.
What's Next for Guideline?
Guideline stands at the cusp of significant growth opportunities, driven by the increasing demand for digital-first, automated retirement solutions. With over 20,000 clients and $4.5 billion in assets under management, the company is well-positioned to expand its offerings to more small- and medium-sized businesses and self-employed individuals. The introduction of new retirement plan products and the scaling of full-service 401(k) plans are key areas of focus.
Future fundraising opportunities appear promising, with the potential for additional rounds to support further scaling and product innovation. The involvement of major investors like General Atlantic and existing backers suggests continued interest and support. However, Guideline may face challenges such as competition from legacy providers and other fintech companies, as well as the need to ensure compliance with regulatory requirements and maintain data security.
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