InMobi has successfully raised $320.6 million over six funding rounds, achieving a valuation of over $1 billion. The company leverages its technology platform to help businesses understand, identify, engage, and acquire consumers.
Keep reading to explore the intricacies of InMobi's fundraising journey and the investors backing this innovative platform.
What Is InMobi?
InMobi, founded by Naveen Tewari and Amit Gupta, leverages technology and mobile intelligence to help businesses understand, identify, engage, and acquire consumers. The company was established in 2007 and is headquartered in Bengaluru, India.
With a workforce ranging between 501-1000 employees, InMobi operates consumer brands and advertising platforms. Their offerings include smart surfaces, video shopping, online gaming, and weather forecasting platforms.
InMobi's advertising platform connects advertisers and publishers with their audiences, unlocking new growth opportunities. The company continues to expand its operations and influence in the mobile advertising industry.
How Much Funding Has InMobi Raised?
- Series A Round
- Amount Raised: $7.1 million
- Date: April 2008
- Lead Investors: Kleiner Perkins Caufield & Byers and Sherpalo Ventures
- Motivation Behind the Round: To support the transition from a local search service to a mobile advertising marketplace and to grow in the competitive mobile advertising space.
- Series B Round
- Amount Raised: $8 million
- Date: July 2010
- Lead Investors: Kleiner Perkins Caufield & Byers and Sherpalo Ventures
- Motivation Behind the Round: To fund expansion in the U.S. and Japan, grow existing operations in Europe, Asia Pacific, and Africa, and double the engineering staff to enhance the mobile advertising technology platform globally.
- Funding Round
- Amount Raised: $200 million
- Date: September 2011
- Lead Investors: Softbank
- Motivation Behind the Round: To capitalize on the enormous potential in mobile advertising, increase product innovation, achieve deeper market penetration, and make acquisitions across the mobile ad value chain.
InMobi has raised a total of $215.1 million over three funding rounds. The company's current valuation is over $1 billion.
Key Investors
- Softbank
- Details: Softbank is a global conglomerate holding company headquartered in Tokyo, Japan. It is known for its investments in technology, energy, and financial sectors.
- Investment Focus Areas: Technology, telecommunications, energy
- Notable Investments: Alibaba, Uber, WeWork
- Kleiner Perkins Caufield & Byers (KPCB)
- Details: KPCB is a venture capital firm located in Silicon Valley, known for its investments in early-stage and growth companies. The firm has a history of backing transformative companies in various sectors.
- Investment Focus Areas: Technology, life sciences, cleantech
- Notable Investments: Google, Amazon, Twitter
- Sherpalo Ventures
- Details: Sherpalo Ventures is a venture capital firm that invests in early-stage technology companies. It was founded by Ram Shriram, one of the early investors in Google.
- Investment Focus Areas: Early-stage technology, disruptive business models
- Notable Investments: Google, Zazzle, StumbleUpon
- Mumbai Angels
- Details: Mumbai Angels is an angel investment group that provides early-stage funding and mentorship to startups. They have a strong presence in the Indian startup ecosystem.
- Investment Focus Areas: Early-stage startups, various sectors
- Notable Investments: MadHouse
What's Next for InMobi?
InMobi stands at the cusp of significant growth opportunities, driven by the enormous potential in mobile advertising. With a network reaching 340 million consumers across 165 countries, the company is poised to deepen market penetration and innovate its product offerings. The backing of major investors like Softbank and Kleiner Perkins Caufield & Byers suggests that future fundraising rounds could further bolster InMobi's expansion and technological advancements.
However, the path forward is not without challenges. InMobi must navigate intense competition from established players like Google’s AdMob and adapt to rapid technological changes. Additionally, regulatory hurdles across diverse global markets could pose significant obstacles. Despite these challenges, InMobi's strategic acquisitions and partnerships position it well for continued success in the dynamic mobile advertising landscape.
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