Total amount raised
$89.5 Millions
Latest funding date
Location
Title
Partnerize has successfully raised significant funding through multiple rounds, attracting notable investors such as Silicon Valley Bank and Accel-KKR. The platform offers a comprehensive suite of tools for partnership management, including discovery, recruitment, optimization, and fraud prevention.
Keep reading to delve into the details of Partnerize's funding journey and the strategic investors supporting this innovative partnership management solution.
What Is Partnerize?
Partnerize, founded in 2010 by Pete Cheyne and Sean Sewell, is headquartered in Newcastle Upon Tyne, United Kingdom. The company specializes in partnership automation, offering a robust platform for marketers to manage and optimize their partnership programs.
With a team of 251-500 employees, Partnerize provides tools for discovering, recruiting, managing, and paying partnership channels, including influencers and content creators. Their platform also includes features for brand safety, fraud prevention, and comprehensive tracking solutions.
Partnerize operates globally, with additional offices in New York City, Australia, Japan, San Francisco, Philadelphia, and Wilkes-Barre, ensuring a broad reach and support for their clients.
How Much Funding Has Partnerize Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: December 2010
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: Initial funding to develop the platform and establish the company.
- Series A
- Amount Raised: $3.1M
- Date: July 2012
- Lead Investors: DN Capital, Greycroft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: $10M
- Date: September 2014
- Lead Investors: Mithril Capital Management
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and enter new markets.
- Non-Equity Assistance
- Amount Raised: Not publicly disclosed
- Date: December 2014
- Lead Investors: Future Fifty
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To gain strategic support and resources from the Future Fifty program.
- Debt Financing
- Amount Raised: $2M
- Date: March 2015
- Lead Investors: Silicon Valley Bank
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support working capital needs and operational expenses.
- Series C
- Amount Raised: $15.4M
- Date: June 2016
- Lead Investors: Greycroft
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance the platform's capabilities and expand globally.
- Series D
- Amount Raised: $9M
- Date: November 2018
- Lead Investors: GP Bullhound
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To drive further innovation and market expansion.
- Private Equity Round
- Amount Raised: $50M
- Date: January 2020
- Lead Investors: Accel-KKR
- Valuation at Round: $240M
- Motivation Behind the Round: To fuel growth through acquisitions and new hires, particularly in the U.S.
Total Amount Raised: $89.5M. Current Valuation: $240M.
Key Investors
- Accel-KKR
- Details: Accel-KKR is a technology-focused investment firm with over $10 billion in capital commitments. The firm specializes in software and IT-enabled businesses, providing capital for growth, recapitalizations, and buyouts.
- Investment Focus Areas: Software, IT-enabled services, internet technologies.
- Notable Investments: Kyriba, Sageworks, HighJump.
- Greycroft
- Details: Greycroft is a venture capital firm that invests in early and growth-stage technology companies. The firm has offices in New York and Los Angeles and manages over $2 billion in capital.
- Investment Focus Areas: Digital media, fintech, healthcare.
- Notable Investments: Venmo, The RealReal, Scopely.
- Silicon Valley Bank
- Details: Silicon Valley Bank is a high-tech commercial bank that provides various financial services to companies in the technology, life sciences, and other innovation sectors. The bank is known for its extensive portfolio in these industries.
- Investment Focus Areas: Technology, life sciences, high-growth industries.
- Notable Investments: Pinterest, Shopify, Fitbit.
- Mithril Capital Management
- Details: Mithril Capital Management is a growth-stage investment firm co-founded by Peter Thiel and Ajay Royan. The firm focuses on transformative and long-term investments.
- Investment Focus Areas: Healthcare, technology, energy.
- Notable Investments: Palantir Technologies, Adimab, AppDirect.
- DN Capital
- Details: DN Capital is a global early-stage and growth equity firm. The firm has offices in London, Berlin, and San Francisco and focuses on seed, series A, and select series B investments.
- Investment Focus Areas: Software, fintech, marketplaces.
- Notable Investments: Shazam, Auto1 Group, Endeca.
What's Next for Partnerize?
Partnerize stands at the cusp of significant growth opportunities, driven by its recent $50 million funding round led by Accel-KKR. The company aims to accelerate innovation in its AI-powered partner automation platform and expand its footprint in the U.S. and other key international markets. With the global influencer marketing investment estimated at $8 billion in 2019, Partnerize is well-positioned to capitalize on this booming sector.
Future fundraising opportunities appear promising, given the strong investor confidence demonstrated by the recent funding round. The company may seek additional investment to support further expansion and acquisitions, enhancing its platform's capabilities. However, challenges such as integrating acquisitions effectively and managing the increasing complexity of partnerships could pose hurdles. Staying competitive in the rapidly evolving marketing technology landscape will be crucial for sustained growth.
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