
Total amount raised
$245.7 Millions
Latest funding date

Location
Salesloft has successfully raised significant funding through multiple rounds, including a Series E. The platform offers a comprehensive suite of tools designed to enhance sales processes and drive revenue growth.
Keep reading to explore the intricacies of Salesloft's fundraising journey and the investors backing this innovative platform.
What Is Salesloft?
Founded in 2011, Salesloft is headquartered in Atlanta, Georgia. The company was established by David Cummings, Kyle Porter, Rob Forman, and Tim Dorr.
Salesloft offers a Revenue Orchestration Platform that leverages AI to help sales teams prioritize tasks and drive revenue growth. The platform includes tools for managing sales calls, tracking deals, and forecasting outcomes.
With a workforce of 501-1000 employees, Salesloft continues to innovate and support market-facing teams in achieving their sales goals.
How Much Funding Has Salesloft Raised?
- Pre-Seed Round
- Amount Raised: $18K
- Date: May 2012
- Lead Investors: Techstars
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company and develop the initial product.
- Seed Round
- Amount Raised: $250K
- Date: February 2013
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the platform and expand the team.
- Seed Round
- Amount Raised: $800K
- Date: August 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the product and increase market reach.
- Series A
- Amount Raised: $10.2M
- Date: April 2015
- Lead Investors: Emergence Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enhance product features.
- Series B
- Amount Raised: $14.5M
- Date: January 2017
- Lead Investors: Emergence Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the sales and marketing teams and drive customer acquisition.
- Series C
- Amount Raised: $50M
- Date: April 2018
- Lead Investors: Insight Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and invest in product innovation.
- Series D
- Amount Raised: $70M
- Date: April 2019
- Lead Investors: Insight Partners
- Valuation at Round: $600M
- Motivation Behind the Round: To support growth and expand into new markets.
- Series E
- Amount Raised: $100M
- Date: January 2021
- Lead Investors: Owl Rock Capital
- Valuation at Round: $1.1B
- Motivation Behind the Round: To meet increased demand for digital sales tools and expand internationally.
Total Amount Raised: $313.75M. Current Valuation: $1.1B.
Key Investors
- Owl Rock Capital
- Details: Owl Rock Capital specializes in providing direct lending solutions to middle-market companies. They led Salesloft's $100 million Series E funding round.
- Investment Focus Areas: Middle-market companies, direct lending, various sectors including technology and healthcare.
- Notable Investments: BlueVine, Xplor Technologies.
- Insight Partners
- Details: Insight Partners is a global private equity and venture capital firm that invests in high-growth technology and software companies. They participated in multiple funding rounds for Salesloft, including the Series E and Series D.
- Investment Focus Areas: Growth-stage technology, software companies.
- Notable Investments: Twitter, Shopify, DocuSign.
- HarbourVest Partners
- Details: HarbourVest Partners is a global private markets investment firm focusing on private equity, private credit, and real assets. They have been involved in several funding rounds for Salesloft.
- Investment Focus Areas: Private equity, private credit, real assets.
- Notable Investments: Uber, Airbnb, Dropbox.
- Emergence Capital
- Details: Emergence Capital specializes in early and growth-stage enterprise software companies. They have been a consistent investor in Salesloft, participating in multiple funding rounds.
- Investment Focus Areas: Enterprise software startups.
- Notable Investments: Salesforce, Zoom, Veeva Systems.
- Techstars
- Details: Techstars is a global platform for investment and innovation, providing mentorship and funding to startups. They were the lead investor in Salesloft's pre-seed round.
- Investment Focus Areas: Early-stage startups, technology, innovation.
- Notable Investments: SendGrid, Sphero, DigitalOcean.
What's Next for Salesloft?
Salesloft stands at the cusp of significant opportunities, driven by the shift to remote work and the growing demand for digital sales tools. The company is poised to expand into new verticals such as manufacturing, professional services, and healthcare, while also scaling its enterprise products. With a recent $100 million funding round, Salesloft's valuation has soared to $1.1 billion, underscoring the vast potential ahead.
Future fundraising opportunities seem promising as Salesloft continues to innovate and expand its market presence. However, the company faces challenges such as intense competition from other sales engagement platforms and the need to maintain rapid growth and innovation. Navigating these hurdles will be crucial for Salesloft's sustained success in the evolving digital sales landscape.
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