Total amount raised
$28.4 Millions
Latest funding date
2/1/2024
Location
Supertails has successfully raised $15 million in Series B funding, attracting the attention of 20 investors, including RPSG Capital Ventures and Arjun Purkayastha. The platform offers a comprehensive range of pet care products and services, from online veterinary consultations to doorstep delivery of pet supplies.
Keep reading to explore the intricacies of Supertails' fundraising journey and the investors backing this innovative platform.
What Is Supertails?
Supertails, founded in 2021, is a digital platform based in Bangalore, Karnataka, India. The company specializes in providing a range of pet care products and services, including online veterinary consultations and doorstep delivery of pet supplies.
Founded by Aman Tekriwal, Varun Sadana, and Vineet Khanna, Supertails aims to revolutionize pet care with its comprehensive offerings. The platform features a pet pharmacy, dog training courses, and grooming accessories.
With a team of 101-250 employees, Supertails is dedicated to ensuring the well-being of pets across the country. Their services are designed to meet the diverse needs of pet owners, making pet care more accessible and convenient.
How Much Funding Has Supertails Raised?
- Seed Round
- Amount Raised: $2.6 million
- Date: June 2021
- Lead Investors: DSG Consumer Partners, Saama Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart operations and establish a strong market presence.
- Debt Financing
- Amount Raised: ₹57.5 million
- Date: September 2021
- Lead Investors: Alteria Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational expenses and initial scaling efforts.
- Series A
- Amount Raised: $10 million
- Date: November 2022
- Lead Investors: Fireside Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the company's initial growth and development.
- Series B
- Amount Raised: $15 million
- Date: February 2024
- Lead Investors: RPSG Capital Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand Supertails Pharmacy, acquire new customers, invest in technology, and develop an omnichannel customer experience.
Total Amount Raised: $27.6 million. Current Valuation: Not publicly disclosed.
Key Investors
- RPSG Capital Ventures
- Details: RPSG Capital Ventures is a prominent investment firm that led the Series B funding round for Supertails. They focus on high-growth potential sectors and have a keen interest in the pet care industry.
- Investment Focus Areas: Pet care industry, companies with significant growth potential, consumer-focused startups.
- Notable Investments: Supertails.
- Fireside Ventures
- Details: Fireside Ventures is a venture capital firm that participated in both the Series A and Series B funding rounds for Supertails. They specialize in early-stage investments in consumer brands.
- Investment Focus Areas: Consumer brands, full-stack platform offerings, companies catering to evolving consumer needs.
- Notable Investments: Supertails.
- DSG Consumer Partners
- Details: DSG Consumer Partners is an investment firm that focuses on consumer businesses. They participated in the Series B funding round for Supertails.
- Investment Focus Areas: Consumer products, food and beverage, health and wellness.
- Notable Investments: Supertails.
- Saama Capital
- Details: Saama Capital is a venture capital firm that invests in early to growth-stage companies. They participated in the Series B funding round for Supertails.
- Investment Focus Areas: Technology, consumer products, healthcare.
- Notable Investments: Supertails.
- Sauce VC
- Details: Sauce VC is a venture capital firm that focuses on early-stage consumer brands. They participated in the Series B funding round for Supertails.
- Investment Focus Areas: Consumer brands, food and beverage, lifestyle products.
- Notable Investments: Supertails.
What's Next for Supertails?
Supertails is poised to capitalize on the burgeoning $5 billion Indian pet care market, driven by increasing pet ownership and a 15% annual growth rate. The company plans to expand its pharmacy and healthcare services, launch offline stores, and enhance its omnichannel customer experience. These initiatives aim to capture a larger market share and achieve an annual recurring revenue of Rs 500 crore within two years.
Future fundraising rounds seem likely as Supertails scales its operations and seeks to maintain its competitive edge. However, challenges such as intense competition from other startups and the complexities of scaling while ensuring quality and customer satisfaction could pose significant hurdles. Navigating these challenges will be crucial for Supertails' sustained growth and market leadership.
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