Total amount raised
$318 Millions
Latest funding date
2/1/2023
Location
Demandbase has successfully raised significant funding over multiple rounds, attracting a diverse group of investors. The platform leverages data and AI-powered insights to enhance B2B sales and marketing strategies.
Keep reading to explore the intricacies of Demandbase's fundraising journey and the investors backing this innovative platform.
What Is Demandbase?
Demandbase, founded in 2007 by Chris Golec, is headquartered in San Francisco, California. The company specializes in account-based marketing (ABM), sales intelligence, and data solutions for B2B companies.
Demandbase offers a range of products, including Demandbase One™, which leverages AI to optimize marketing, advertising, and sales strategies. Their platform aims to align sales and marketing teams, helping businesses achieve their revenue goals more efficiently.
With a workforce of 501-1000 employees, Demandbase continues to innovate in the B2B space, providing tailored solutions that enhance conversions, revenue, and overall business performance.
How Much Funding Has Demandbase Raised?
- Series B
- Amount Raised: $8M
- Date: August 2008
- Lead Investors: Adobe, Altos Ventures, Sigma Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product offerings and scale operations.
- Series C
- Amount Raised: $10M
- Date: May 2011
- Lead Investors: Sutter Hill Ventures
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To accelerate growth and enhance technology infrastructure.
- Venture Round
- Amount Raised: Not disclosed
- Date: June 2012
- Lead Investors: Not disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support ongoing development and market expansion.
- Series D
- Amount Raised: $15M
- Date: March 2013
- Lead Investors: Scale Venture Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To fuel product innovation and expand market reach.
- Series E
- Amount Raised: $15M
- Date: October 2014
- Lead Investors: Greenspring Associates
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance sales and marketing capabilities.
- Series G
- Amount Raised: $30M
- Date: July 2015
- Lead Investors: Sageview Capital
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale operations and drive further innovation.
- Series H
- Amount Raised: $65M
- Date: May 2017
- Lead Investors: Sageview Capital, Silver Lake Waterman
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand market presence and enhance product offerings.
- Debt Financing
- Amount Raised: $175M
- Date: February 2023
- Lead Investors: Vista Credit Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support the next wave of platform innovation.
Total Amount Raised: $318M. Current Valuation: Not publicly disclosed.
Key Investors
- Vista Credit Partners
- Details: Vista Credit Partners is a subsidiary of Vista Equity Partners, specializing in providing flexible credit solutions to software, data, and technology-enabled businesses. They have deployed over $9.7 billion and manage over $6.6 billion in assets.
- Investment Focus Areas: Enterprise software, data, technology markets.
- Notable Investments: Over 495 software and technology transactions.
- Sageview Capital
- Details: Sageview Capital is a private investment firm that provides growth capital to leading tech-enabled businesses. They focus on partnering with management teams to build long-term value.
- Investment Focus Areas: Technology, financial services, business services.
- Notable Investments: Avalara, Elastic, MetricStream.
- Silver Lake Waterman
- Details: Silver Lake Waterman is a part of Silver Lake, a global leader in technology investing. They provide growth capital to later-stage growth companies in the technology and technology-enabled industries.
- Investment Focus Areas: Technology, technology-enabled industries.
- Notable Investments: ServiceTitan, Tanium, Waystar.
- Greenspring Associates
- Details: Greenspring Associates is a venture capital investment firm that focuses on providing capital to early and growth-stage companies. They have a diversified portfolio across various sectors.
- Investment Focus Areas: Technology, healthcare, consumer sectors.
- Notable Investments: Grubhub, Chewy, Redfin.
- Scale Venture Partners
- Details: Scale Venture Partners is a venture capital firm that invests in early-in-revenue technology companies. They focus on companies that are poised for rapid growth.
- Investment Focus Areas: SaaS, cloud computing, digital marketing.
- Notable Investments: Box, DocuSign, HubSpot.
What's Next for Demandbase?
Demandbase stands at the cusp of significant growth, driven by a $175 million investment from Vista Credit Partners. This funding will enable the company to accelerate platform innovation, expand product offerings, and enhance B2B ad-tech. The opportunities are vast, with the potential to unify sales intelligence and account engagement insights, transforming how B2B companies go-to-market.
Future fundraising opportunities appear promising, given the substantial backing and Demandbase's track record of innovation and growth. However, challenges such as integrating new technologies, maintaining a competitive edge, and navigating economic uncertainties could pose hurdles. Balancing rapid growth with quality service will be crucial as Demandbase continues its upward trajectory.
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