Mike Cessario is the founder and CEO of Liquid Death, a canned water brand known for its unique marketing strategy and punk rock aesthetic. With a background in marketing, design, and the underground music scene, Cessario has successfully grown the company into a multi-million dollar business, making water "cool" and appealing to younger generations while promoting environmental sustainability.
Who is the CEO of Liquid Death?
Mike Cessario, a former director at Netflix, has a diverse background in marketing, design, and the underground music scene. His passion for skateboarding, music, and graphic design played a significant role in shaping his entrepreneurial journey. Before founding Liquid Death, Cessario worked on notable advertising campaigns and explored the spirits industry.
As the CEO of Liquid Death, he has transformed the brand into a billion-dollar unicorn by leveraging humor, environmental consciousness, and a rebellious punk rock aesthetic to appeal to younger demographics. Cessario's innovative approach to branding and marketing has helped Liquid Death stand out in the beverage industry, with the company expanding its product line and establishing partnerships with major retailers like Whole Foods, Target, and 7-Eleven.
Work History
- Liquid Death Mountain Water - CEO / Founder (June 2018 - Present)
- Lots of Agencies - Advertising Creative (August 2008 - January 2019)
Education History
Mike Cessario pursued his education at the prestigious ArtCenter College of Design, where he earned a Bachelor of Fine Arts (BFA) degree in Advertising between 2006 and 2008. This educational background provided him with a solid foundation in design principles and creative thinking, which later played a crucial role in shaping his career in marketing and advertising, as well as his entrepreneurial journey with Liquid Death.
When did Mike Cessario join Liquid Death?
Mike Cessario founded Liquid Death in 2017 and has been the CEO since its inception. He officially launched the brand two years later, in 2019. As of March 2024, Cessario has been leading Liquid Death for nearly five years, successfully growing the company into a billion-dollar unicorn with a unique marketing approach and a commitment to environmental sustainability.