Total amount raised
$36.1 Millions
Latest funding date
2/1/2025
Location
The Whole Truth has successfully raised $6 million in funding, with the latest round led by Sequoia Capital India. The company specializes in manufacturing clean-label food products, including protein bars and powders, without artificial additives.
Keep reading to explore the intricacies of The Whole Truth's fundraising journey and the investors backing this transparent and innovative brand.
What Is The Whole Truth?
The Whole Truth, founded in 2019 by Shashank Mehta, is headquartered in Mumbai, Maharashtra, India. The company is dedicated to manufacturing clean-label food products, including protein bars and powders, without artificial additives.
With a workforce of 101-250 employees, The Whole Truth emphasizes transparency and the use of natural ingredients. Their mission is to rebuild trust in food by being India's first 100% clean-label food brand.
For more information, you can visit their official website or check out their Crunchbase profile.
How Much Funding Has The Whole Truth Raised?
- Seed Round
- Amount Raised: Not publicly disclosed
- Date: November 2019
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and product development.
- Series A
- Amount Raised: ₹430M
- Date: July 2021
- Lead Investors: Peak XV Partners
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand product lines and increase market reach.
- Series B
- Amount Raised: $15M
- Date: December 2022
- Lead Investors: Peak XV Partners
- Valuation at Round: $72.6M
- Motivation Behind the Round: To support growth and expansion.
- Series C
- Amount Raised: ₹1.3B
- Date: February 2025
- Lead Investors: Sofina
- Valuation at Round: Approximately $250M
- Motivation Behind the Round: To fuel in-house manufacturing expansion, talent acquisition, and category growth.
Total amount raised: $37.6M
Current valuation: Approximately $250M
Key Investors
- Sofina
- Details: Sofina is a European investment firm that led The Whole Truth's Series C funding round. They are known for their long-term investment approach and focus on quality.
- Investment Focus Areas: Technology, Consumer Goods, Healthcare
- Notable Investments: Byju's, Swiggy, Pine Labs
- Peak XV Partners
- Details: Formerly known as Sequoia India, Peak XV Partners is a prominent venture capital firm. They have been involved in multiple funding rounds for The Whole Truth.
- Investment Focus Areas: Technology, Consumer Internet, Financial Services
- Notable Investments: Zomato, OYO, Freshworks
- Z47
- Details: Z47 is an early-stage venture capital firm that has backed The Whole Truth from its initial stages. They focus on high-growth potential startups.
- Investment Focus Areas: Technology, Consumer Goods, Healthcare
- Notable Investments: Not publicly disclosed
- Sauce.VC
- Details: Sauce.VC is an early-stage venture capital firm that invests in consumer brands. They have been a consistent backer of The Whole Truth.
- Investment Focus Areas: Consumer Goods, Food & Beverage, Health & Wellness
- Notable Investments: Epigamia, XYXX, The Whole Truth
- Nithin Kamath
- Details: Nithin Kamath is the founder of Zerodha, a leading fintech company in India. He is an angel investor in The Whole Truth.
- Investment Focus Areas: Fintech, Technology, Startups
- Notable Investments: Zerodha, Rainmatter, The Whole Truth
What's Next for The Whole Truth?
The Whole Truth is poised for significant growth, leveraging its recent $15 million Series C funding to expand in-house manufacturing, acquire top talent, and diversify its product categories. With a current valuation of approximately $250 million, the company is well-positioned to capitalize on the increasing consumer demand for clean-label nutrition and transparency in food products.
Future fundraising opportunities appear promising as investor interest in the health and wellness sector continues to rise. However, The Whole Truth will need to navigate challenges such as intense competition from established brands and maintaining product quality as they scale. Strategic acquisitions and further investment rounds could be on the horizon, driven by the company's robust growth trajectory and market leadership.
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