Total amount raised
$606.6 Millions
Latest funding date
9/1/2023
Location
VideoAmp has successfully raised funds through multiple rounds, with the latest being a Series G round closed on September 13, 2023. The company is backed by 23 investors, including Vista Credit Partners and EPIQ Capital Group.
Keep reading to explore the intricacies of VideoAmp's fundraising journey and the investors backing this innovative platform.
What Is VideoAmp?
Founded in 2014 by Dave Gullo and Ross McCray, VideoAmp is headquartered in Los Angeles, California. The company specializes in providing measurement and optimization tools for the advertising ecosystem.
VideoAmp's platform unifies audiences across traditional TV, streaming video, and digital media, connecting media exposures to an advertiser’s sales. This allows advertisers, agencies, and media sellers to use VideoAmp’s independent measurement as a multi-platform media currency for transactions.
With a team of 251-500 employees, VideoAmp aims to create a data-driven advertising ecosystem that redefines how media is valued, bought, and sold.
How Much Funding Has VideoAmp Raised?
- Seed Round
- Amount Raised: $2.2M
- Date: December 2014
- Lead Investors: Not publicly disclosed
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To kickstart the company's operations and initial product development.
- Series A
- Amount Raised: $13M
- Date: November 2015
- Lead Investors: RTL Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand the team and accelerate product development.
- Series B
- Amount Raised: $21.4M
- Date: August 2017
- Lead Investors: Ankona Capital Partners, Mediaocean
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To scale the platform and enhance market reach.
- Series C
- Amount Raised: $70M
- Date: May 2019
- Lead Investors: The Raine Group
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To further develop the technology and expand into new markets.
- Debt Financing
- Amount Raised: $75M
- Date: February 2021
- Lead Investors: Capital IP Investment Partners LP
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To support operational growth and financial flexibility.
- Series F
- Amount Raised: $275M
- Date: October 2021
- Lead Investors: Ankona Capital Partners, The Spruce House Partnership
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To enhance product offerings and compete with established measurement providers.
- Series G
- Amount Raised: $150M
- Date: September 2023
- Lead Investors: Vista Credit Partners
- Valuation at Round: $1.4 billion
- Motivation Behind the Round: To accelerate growth and enhance media currency solutions.
Total Amount Raised: $606.6M. Current Valuation: $1.4 billion.
Key Investors
- Vista Credit Partners
- Details: Vista Credit Partners is the credit investment arm of Vista Equity Partners, specializing in providing flexible credit solutions to software, data, and technology-enabled businesses. They focus on high-growth companies that require tailored financing solutions.
- Investment Focus Areas: Software, data, technology-enabled businesses.
- Notable Investments: Not publicly disclosed.
- Ankona Capital Partners
- Details: Ankona Capital Partners is a growth equity firm that invests in technology companies. They aim to support companies in scaling their operations and achieving market leadership.
- Investment Focus Areas: Technology, software, digital media.
- Notable Investments: Not publicly disclosed.
- The Spruce House Partnership
- Details: The Spruce House Partnership is an investment firm that focuses on long-term investments in public and private companies. They are known for their patient capital approach.
- Investment Focus Areas: Public companies, private companies, long-term investments.
- Notable Investments: Not publicly disclosed.
- Capital IP Investment Partners LP
- Details: Capital IP Investment Partners LP provides debt financing solutions to technology and intellectual property-rich companies. They focus on supporting companies with innovative business models.
- Investment Focus Areas: Technology, intellectual property, innovative business models.
- Notable Investments: Not publicly disclosed.
- RTL Group
- Details: RTL Group is a leading European entertainment company, operating television channels and radio stations. They are also involved in content production and digital media.
- Investment Focus Areas: Television, radio, digital media.
- Notable Investments: Not publicly disclosed.
What's Next for VideoAmp?
VideoAmp stands at the cusp of significant growth, driven by its advanced media currency solutions. With a dataset covering nearly 40 million households and over 60 million devices, the company is well-positioned to empower content owners, advertisers, and media agencies with real-time insights and optimized media investments. The multibillion-dollar TV ad market presents a vast opportunity, especially as VideoAmp competes with established players like Nielsen.
Future fundraising opportunities seem promising, given the successful Series G round and the company's growth trajectory. An IPO is on the horizon, although current market conditions may delay this move. Small acquisitions to enhance product offerings are also likely. However, challenges such as competition, data accuracy, and rapid technological advancements could pose hurdles. Ensuring profitability and maintaining client confidence will be crucial as VideoAmp navigates these challenges.
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