
Total amount raised
$390 Millions
Latest funding date

Location
Zeta has successfully raised $50 million in its latest Series D funding round, achieving a valuation of $2 billion. The company specializes in providing next-generation payment card processing solutions for banks and financial institutions.
Keep reading to explore the intricacies of Zeta's fundraising journey and the investors backing this innovative platform.
What Is Zeta?
Zeta, founded in April 2015 by Bhavin Turakhia and Ramki Gaddipati, is headquartered in San Ramon, California, with regional offices in Mumbai, India. The company specializes in providing next-generation payment card processing solutions for banks and financial institutions.
With a workforce of over 1700 employees, Zeta focuses on credit and debit card issuance, core banking, lending, and digital banking services. Their platform supports a wide range of capabilities, including fraud detection, loyalty programs, and digital banking apps.
Zeta's innovative technology platforms are designed to scale banking services efficiently, making them a key player in the fintech industry. The company continues to grow, driven by its commitment to revolutionizing the banking sector.
How Much Funding Has Zeta Raised?
- Series C (July 23, 2019)
- Amount Raised: $60M
- Date: July 2019
- Lead Investors: Sodexo
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To expand their market presence and enhance their technology infrastructure.
- Series C (May 24, 2021)
- Amount Raised: $250M
- Date: May 2021
- Lead Investors: SoftBank Vision Fund
- Valuation at Round: $1.15 billion
- Motivation Behind the Round: To scale their SaaS offerings and replace legacy systems with modern, API-driven tools.
- Corporate Round (March 7, 2022)
- Amount Raised: $30M
- Date: March 2022
- Lead Investors: Mastercard
- Valuation at Round: Not publicly disclosed
- Motivation Behind the Round: To bolster financial technology capabilities and expand market reach.
- Series D (February 11, 2025)
- Amount Raised: $50M
- Date: February 2025
- Lead Investors: Optum
- Valuation at Round: $2 billion
- Motivation Behind the Round: To add to the company’s safety net and cash reserves, and support product development and growth.
Total Amount Raised: $390M. Current Valuation: $2 billion.
Key Investors
- Optum
- Details: Optum is a health services innovation company that is part of UnitedHealth Group. It focuses on improving healthcare delivery and outcomes through technology and data analytics.
- Investment Focus Areas: Healthcare technology, data analytics, financial technology.
- Notable Investments: Not specified.
- SoftBank Vision Fund 2
- Details: SoftBank Vision Fund 2 is a venture capital fund managed by SoftBank, known for investing in technology-driven companies with high growth potential. It has a global reach and focuses on transformative technologies.
- Investment Focus Areas: Technology, fintech, artificial intelligence.
- Notable Investments: Uber, WeWork, DoorDash.
- Mastercard
- Details: Mastercard is a global payments technology company that connects consumers, financial institutions, merchants, governments, and businesses worldwide. It offers a wide range of payment solutions and services.
- Investment Focus Areas: Payment technology, financial services, cybersecurity.
- Notable Investments: Not specified.
- Sodexo
- Details: Sodexo is a French food services and facilities management company. It provides a range of services aimed at improving quality of life, including employee benefits and rewards.
- Investment Focus Areas: Employee benefits, facilities management, quality of life services.
- Notable Investments: Not specified.
- Unidentified MENA Fund
- Details: This fund participated in Zeta's 2022 investment round alongside Mastercard. Specific details about the fund are not publicly disclosed.
- Investment Focus Areas: Likely technology and financial services.
- Notable Investments: Not specified.
What's Next for Zeta?
Zeta stands at the cusp of significant growth opportunities, particularly in the US and Indian markets. With ambitions to capture 20-25% market share in these regions, the company is poised to expand its SaaS offerings and support an additional 25 million accounts on its platform. The burgeoning demand for cloud-native banking solutions and the potential trillion-dollar market for credit on UPI in India by 2030 highlight the vast opportunities ahead.
Future fundraising appears promising, given the recent opportunistic $50 million investment from Optum. This strong financial backing, coupled with Zeta's robust technology infrastructure, positions the company well for attracting further strategic investments. However, challenges such as achieving ambitious market share targets, maintaining technological advancements, and navigating regulatory landscapes could test Zeta's resilience. As the company aims for profitability by March 2026, its ability to innovate and adapt will be crucial in overcoming these hurdles.
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