How Much Did Bloomreach Raise? Funding & Key Investors

Date
March 25, 2025
Bloomreach

Total amount raised

$452 Millions

Latest funding date

Bloomreach

Location

Title

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Bloomreach has successfully raised significant funding through multiple rounds, attracting notable investors such as JP Morgan Chase and Bain Capital Ventures. The company offers a suite of AI-powered tools designed to enhance personalized customer experiences and optimize e-commerce operations.

Keep reading to explore the intricacies of Bloomreach's fundraising journey and the investors backing this innovative platform.

What Is Bloomreach?

Founded in March 2009, Bloomreach is headquartered in Mountain View, California. The company was established by Ashutosh Garg, Raj De Datta, and Tjeerd Brenninkmeijer.

Bloomreach specializes in AI-powered marketing and personalization solutions, offering products that enhance customer engagement, automate marketing processes, and optimize search and merchandising.

With a workforce of 501-1000 employees, Bloomreach continues to innovate in the realm of digital commerce, providing tools that connect customer and product data to create personalized customer experiences.

How Much Funding Has Bloomreach Raised?

  1. Series A
    • Amount Raised: $5M
    • Date: March 2009
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To establish the company and develop initial product offerings.
  2. Series B
    • Amount Raised: $11M
    • Date: September 2010
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To expand product development and market reach.
  3. Series C
    • Amount Raised: $25M
    • Date: October 2012
    • Lead Investors: New Enterprise Associates
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To scale operations and enhance product capabilities.
  4. Series D
    • Amount Raised: $56M
    • Date: January 2016
    • Lead Investors: Not publicly disclosed
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To accelerate growth and expand into new markets.
  5. Series E
    • Amount Raised: $150M
    • Date: January 2021
    • Lead Investors: Sixth Street
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To enhance financial stability and support strategic growth initiatives.
  6. Series F
    • Amount Raised: $175M
    • Date: February 2022
    • Lead Investors: Goldman Sachs Asset Management
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To strengthen financial position and drive innovation in digital commerce.
  7. Debt Financing
    • Amount Raised: $30M
    • Date: October 2022
    • Lead Investors: JP Morgan Chase
    • Valuation at Round: Not publicly disclosed
    • Motivation Behind the Round: To support growth and innovation in the e-commerce sector.

Total Amount Raised: $452M. Current Valuation: Not publicly disclosed.

Key Investors

  • JP Morgan Chase
    • Details: JP Morgan Chase is a leading global financial services firm offering investment banking, financial services for consumers and businesses, financial transaction processing, asset management, and private equity. The firm has a significant presence in over 100 markets worldwide.
    • Investment Focus Areas: Investment banking, financial services, asset management, private equity.
    • Notable Investments: Technology, healthcare, financial services.
  • Bain Capital Ventures
    • Details: Bain Capital Ventures is a venture capital firm that invests in early to growth-stage companies across various sectors. The firm is part of Bain Capital, one of the world's leading private investment firms.
    • Investment Focus Areas: Technology, healthcare, financial services, enterprise software, infrastructure software.
    • Notable Investments: LinkedIn, DocuSign, SurveyMonkey.
  • Goldman Sachs Asset Management
    • Details: Goldman Sachs Asset Management is a division of Goldman Sachs, providing investment and advisory services to institutional and individual clients worldwide. The firm manages a wide range of investment strategies.
    • Investment Focus Areas: Technology, healthcare, financial services, real estate, infrastructure.
    • Notable Investments: Uber, Spotify, WeWork.
  • Sixth Street
    • Details: Sixth Street is a global investment firm with over $50 billion in assets under management. The firm focuses on providing flexible, long-term capital solutions to companies across various industries.
    • Investment Focus Areas: Technology, healthcare, financial services, real estate, infrastructure.
    • Notable Investments: Airbnb, Spotify, Carvana.
  • New Enterprise Associates
    • Details: New Enterprise Associates (NEA) is a global venture capital firm that invests in technology and healthcare companies at all stages of growth. NEA has over $20 billion in committed capital.
    • Investment Focus Areas: Technology, healthcare, enterprise software, consumer services, energy.
    • Notable Investments: Coursera, Robinhood, Salesforce.

What's Next for Bloomreach?

Bloomreach stands at the cusp of significant growth opportunities, bolstered by a $30 million credit facility from J.P. Morgan, with the potential to extend up to $130 million. This financial backing positions the company to scale its AI-driven solutions and enhance personalized digital commerce experiences globally.

Future fundraising appears promising, given the strong financial support and recent equity investments. This could pave the way for further innovation and expansion, potentially attracting more investors and strategic partnerships. However, Bloomreach must navigate challenges such as maintaining rapid growth, managing financial resources effectively, and staying competitive in the fast-evolving e-commerce landscape.

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