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How do teams use Clay for CRM enrichment?

How do teams use Clay for CRM enrichment?

Clay is the enrichment layer that exists in a 2-way sync with your CRM to keep it always up-to-date. Your marketing operations team can set up all the enrichments you need in Clay. Because these will auto-sync to your CRM, your SDRs can operate simply in your CRM as usual.

For example, SDRs can find a relevant company and click a box to trigger Clay enrichments in the background. Within a few seconds, all the relevant enrichments will be added to your CRM as fields for them to reference.

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